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此案導入地景式的陳列概念作為設計發想,以純粹的模組量體堆疊與延展空間的輪廓與層次。在空間的界定上,以基地的原有結構樑柱做為區域劃分媒介,並由不同的地坪材質及色系,區隔核心展示區及淺灰色系地磚的動線分流。設計操作面上模組化的方塊量體與可拆卸移動的層板雕塑出空間的型體並創造視覺律動感。空間面貌可因應不同商業需求做切換,第一種為銷售觸及,意指以規律性的模組堆疊創造出最多的平台供商品展示並彰顯品牌多樣性。第二種以品牌概念為特點,將模組量體以都市地景化的方式,做出錯落高度更俱差異化的展示,並凸顯特定商品的概念與識別性。基地中既有的水泥樑柱的沿用,則與品牌著重細膩皮革處理形成鮮明材質對比並觸發視覺感知。
“Molding Space” explores the possibilities of display forms in retail design.
The design approach was to introduce landscape-like concept for display motif, we use the cubical module system to stack the contour of the space and create variations within the space. For defining the boundaries between each zone, we use the existing concrete columns to separate the central area and its two sides with light gray flooring, which also indicate as main traffic flow. As to the method of display, we applied cubical module system and movable shelving system to shape the contour of the space and create visual rhyme at the same time. Two forms could be shown in the space, first one is commercial-based, one with cubes that were stacked on regularity that provides maximum display platforms and shows product diversities, the other form was concept-based, the cubes were stacked by using landscape-like approach with height variations to emphasize on certain collection or brand identities. The adopting of existing concrete columns and beams embodied roughness from urban landscape that creates texture contrast between handmade-leather products and its surrounding, aiming to enhance the visual perception towards this retail space.