方太新品发布会，爱为跨界之源

对于方太而言，如果说“跨界”就是敢于打破事物之间的界限，创造全新的东西，那么最伟大的跨界源动力，不是技术，也不是设计，而是爱，像父母对于孩子的爱心一样。这件作品中，用造字的方式，把文字笔画重新排列组合，不可思议地创造出全新的视觉符号。

For Fotile, if the meaning of “Crossover”is capable of breaking the boundaries between things and creating something new, then the greatest power driving “Crossover”is neither technology nor design, it is love like parents loving their children. In this project, strokes of Chinese characteristics are re-ranged in the way of word-formation, a new visual symbol has been incredibly created.

活动空间设计

活动现场效果

主视觉符号