伦敦Kite眼镜店

London Kite eyeglasses store

位置：英国 伦敦

分类：商业展示类装修

内容：实景照片

室内设计：Fourmation

图片来源：Fourmation

图片：8张

Kite眼镜店设计别具一格，试图创造一种新的试镜体验。有着数码技术，顾客可以为自己拍照，并且用定制的设备分享数据。Fourmation负责该项目，并且创造其名称和形象，以及店内设计。Kite的品牌名称灵感来源于明亮、韧度以及颜色，简单的品牌型号用相交的角线创造的独特的字型来支撑。该店的设计与时装店和科技商店有共同之处，为了融合这两种体验，将街边时尚与在线零售之间的界限变得不是十分清晰。用几何体系展示品牌形象，创造了简单的视野计展示系统，中心地方是公共使用桌，用来让顾客试最新的框架。

译者： Jasereen

Kite is a game changing new optical experience that believes in doing things differently. Ditching the sterile for style the experience takes a much more fashion and lifestyle approach to retail. Embracing digital technology customers can take pictures of themselves and share on social media using the bespoke kiosks. With a strong family history in clinical eyecare, KITE is a new breed of high street opticians.Fourmation were brought in at the very start of the project and to create the name and identity, as well as the store design. Inspired by lightness, strength and colour KITE as a brand name was the perfect choice. A simple brand marque was created supported by a unique typeface using the intersecting angles.

The store design has more in common with a fashion or technology store, fusing together both experiences in order to blur the lines between high street and online retail. Using the geometry present in the identity to create a simple perimeter display system, the central area has a communal table to try out the latest frames, create your look and talk with the in store style advisors.Whilst working on the project Fourmation took a very hands on roll, introducing the client to an eyewear designer, so we were also fortunate enough to be involved in the development of the product.

伦敦Kite眼镜店室内局部图

伦敦Kite眼镜店