柏林Reisenthel概念店

Berlin Reisenthel Concept Store

位置：德国 柏林

分类：商业展示类装修

内容：实景照片

室内设计：Zeichen & Wunde

图片来源：Johan Cohrs

图片：6张

Peter Reisenthel于1971年在慕尼黑成立其公司，经营600种产品，每年都推出100种新品，其产品包括购物篮、多功能袋和存储箱等。Reisenthe今年四月在柏林的Bikinihaus综合楼开设了其第一家自有品牌店。明亮的店面为Reisenthe色彩亮丽的产品创造了一个引人注目和温馨的环境。沙龙式墙壁具有最新的流行趋势，能够让客户沉浸在Reisenthel图案丰富多彩的世界内。慕尼黑公司将其经典的手提袋做得十分特别。这个聪明的购物解决方案已经取代了传统的柳条篮，并且还设计了一面“手提袋墙”。用一种特殊的方式将所有单独的元件展示出来，能够让客户更加了解其经典设计和质量特性。与Reisenthel标志红品牌墙是另一个引人注目的，随着惊人的霓虹灯“放轻松”的牌子在显示窗口。与Reisenthel标志红品牌墙是另一个吸引眼球的地方，随着惊人的霓虹灯“放轻松”的牌子在展示窗。每个框架内颜色多彩的织物、信息板以及灯光不仅用来展示商品，同时也是一个装饰。

译者： Jasereen

Peter Reisenthel founded his company in Munich in 1971: it all began with a key ring, which could be personalized by customers. Around 600 articles are now available, and 100 new products replace outdated ones every year. The Bavarian company releases two collections a year worldwide. Umbrellas are just as much part of the product range as trolleys, laundry baskets and rucksacks. Reisenthel embodies design quality and innovative strength, with over 40 years of corporate tradition: it offers fun, creative products that make life so much easier – whether it’s a shopping basket, an all-rounder bag for weekend trips or storage boxes for an organised home.

Reisenthel opened its first own brand store in the Bikinihaus complex in Berlin in April this year. Instead of large, conventional retail outlets, the bottom three floors of Germany’s first “Concept Mall” are home to many stores which are new to Berlin or even Germany. “I am delighted that our first brand store has opened in the Bikinihaus complex. The brightly lit store creates an attractive, welcoming setting for Reisenthel’s colourful products, through light-coloured flooring and white painted furniture.

A salon-style wall featuring all the latest fabric trends transports customers into the colourful world of Reisenthel patterns. The Munich-based company came up with something very special for its well-known classic – the carrybag. This clever shopping solution has replaced the traditional wicker basket and is given pride of place in the store: the carrybag wall. All the individual components are presented in a special display giving the customer an insight into the design and quality characteristics of the original classic. The red brand wall with the Reisenthel logo is another eye-catcher, along with the striking neon “Keep it easy” sign in the display window.

Peter Reisenthel focuses on keeping things easy rather than complicated. Visplay, as a system supplier, personifies this maxim. The Visplay system Xero Frame was customised specially for Reisenthel and provides sufficient space for displaying the brand’s many products and for communication. The frame can be used individually to create focal points or combined into wall units of different shapes and sizes.

Coloured fabrics, information panels and lighting can be used in each frame to either stage the merchandise or create a decor. The sublime white grid created especially for Reisenthel is embedded in Xero Frame, forming the perfect backdrop for the merchandise display. It mirrors the ceiling suspension and contributes to the overall design concept. By highlighting or separating articles, Xero Frame helps communicate the brand’s statements and values.

德国柏林Reisenthel概念店室内局部图