丹麦Sportmaster旗舰店

Denmark Sportmaster Flagship Store

位置：丹麦

分类：商业展示类装修

内容：实景照片

设计团队：Riis Retail

项目规模：700平方米

图片：15张

Sportmaster在丹麦哥本哈根著名的商业街维莫尔斯卡夫特，新开了一家旗舰店。这间面积700平米的店面，是Riis Retail团队和该公司共同打造的，可以说这里是体育爱好者们的天堂。耐克、阿迪达斯和亚瑟士这三大世界著名的运动品牌都在这里设立了售卖柜台，带给人们一种零售行业的新体验。设计师将室内设计的美观性和功能性，全部融合在这个运动专营店里了。进入店内，你第一眼就能看到正中间那个大大的木制结构的鞋柜。

这个木质结构的鞋柜创造出一个简单的店面陈设，可以让人们轻松的找到自己所需要的各种衣服和配饰，并且为每一个产品类别划分出独立的空间。而鞋柜周边的那些区域，则可以让人们试穿或者选购这里的各种产品。店面装修主要采用木头、具有工业外观的涂层钢板，和混凝土等材料，颜色使用的则是与这些完美匹配的灰色。设计师使用的物件不多，但是却很别致统一，给整个空间带来一种平和的感觉，既不拘于一格又精致美观，而且最重要的是不同的区域使用了完全不同的设计风格。

译者：柒柒

Sportmaster has opened a new Flagship store on the popular shopping street Vimmelskaftet, Copenhagen. The shop is 700 m2 of sheer joy and love of sports!The store is designed by Riis Retail and executed in joint efforts with Sportmaster. The three brands – Nike, Adidas and Asics – has helped make their mark in designated areas throughout the shop, which all in all takes the shopping experience a new level.The project sets new standards for combining interior design, functionality and visual merchandising in the world of sport shops.When you enter – the shop reveals a large, wooden structure in the centre of the shop that contains the shoe area.

This structure creates a simple typology of the shop, so the customers can find their bearings easily. It creates a dedicated space for each product group. The areas surrounding the structures provides the customer with additional experiences for trying on and buying Sportmaster products.The choice of materials is wood, powder coated steel with an “industrial look”, concrete and a delicately matched grey color. By using a few but exquisite materials and a monochrome color scheme it manages to create a calm and strict design where raw meets refined – and last but not least the different areas are strongly defined.

丹麦Sportmaster旗舰店室内实景图

丹麦Sportmaster旗舰店室内局部实景图

丹麦Sportmaster旗舰店外部夜景实景图