米兰 Pirelli PZero 旗舰店

Pirelli PZero flagship store

位置：意大利

分类：商业展示类装修

内容：实景照片

图片来源：retaildesignblog

项目规模：1500平方米

图片：7张

Pirelli PZero旗舰店位于意大利米兰Corso Venezia，不仅仅是一家概念店，也是与现代接轨的典范。变换性和创意的结合使得人们一进入这家店就能够有自己的定制路线。橡胶地毯和沥青轨道引领顾客进入不同区域。在这个1500平方米的两层楼的空间里，工业化设计和带有浴室工作间的结合，展现了不同的魅力。空间内的橡胶地板、水泥、瓦片以及钢制材料的使用、从商店的每个区域可以听到不同的声音和带有LED屏幕的高科技外观都让整个空间变得十分有活力。还有Pirelli的标识以及过去的照片用来追溯这个品牌的记忆，也是个十分不错的体验。

译者： Jasereen

The premium, multi-sensory experience of the PZero flagship store in Milan. Between memory and vision. Pirelli Corso Venezia is much more than a concept store. It is a space that intercepts and converges to the new paradigms of modernity. In the flagship store on Corso Venezia you can breathe a deep culture of the project, a design thinking that goes through the worlds and borders manned by Pirelli.

A constant and creative combination that allows people who enter here to create their own custom route. The rubber carpet and the tracks on the asphalt guide the visitor in the different areas of the store. In 1500 sqm on two floors, the glamor is combined with industrial design and workshop with showroom, in a mix that allows the sharing of excellence and a tangible aesthetic. In a nutshell it is the design of a premium experience.

The slight hint of rubber, the materials in the store (cement, tiles, steel), different industrial sounds for each area of ​​the store, the hi-tech outfit heated by the light of sustainable LEDs and industrial elements converted into pieces of furnishings, allow to live an excellent sensory and emotional experience. Elements and components that combine functionality with the pleasure of the senses.

The premium experience is also generated by a reworking of memory thanks to icons, objects and collective images of the past of Pirelli that trace the path to a visionary vocation of the brand PZero. Photos and details refer to the founding of Pirelli Milan in 1872. Pirelli Corso Venezia is the evidence of how a well-designed store is able to tell a story, but also to entertain and engage people who access it.

米兰Pirelli PZero 旗舰店室内局部图

米兰Pirelli PZero 旗舰店室内电梯图

米兰Pirelli PZero 旗舰店