黄山市城市展示馆丨中国黄山案例

项目名称：黄山市城市展示馆

项目地点：安徽省黄山市屯溪区迎宾大道 56 号

展示设计：上海亿品展示创意有限公司

建筑面积：17000 平米

布展面积：8000 平米

建筑设计：姚仁喜|| 大元建筑工场

竣工日期：2017.6

展馆简介

黄山市城市展示馆位于中国安徽省黄山市屯溪区迎宾大道 56 号，毗邻黄山屯溪国际机场，中国徽州文化博物馆、黄山市图书馆、徽州糕饼博物馆、中国徽菜博物馆、故宫博物院驻安徽黄山市徽派传统工艺工作站、黄山•向上创业小镇等构成安徽黄山现代服务业产业园优先建设区的文创组团。

展馆定位

黄山市城市展示馆是面向中外游客展示黄山城市形象、传播徽州文化的重要载体。

展馆布局

建筑面积 1.7 万平方米，展区面积约 8000 平方米，按照黄山市过去、现在、未来的展陈逻辑，划分为印象黄山、人文黄山、现代黄山、生态黄山、多维黄山五大主题展区。

重要展区

一幅画--《动态画》印象黄山/ “黄山画派”大师之作的巨幅动态画

将“黄山画派”最具代表性人物渐江、梅清、石涛三位大师的数十件小幅原作融合为一幅动态画，呈现在超大 LED 屏幕之上，让原本深藏于北京故宫博物院的静态的山水人物水墨画动起来，引导参观者循着大师的视角领略黄山的梦幻飘逸和俊美雄奇，通过现代科技手段来品味传统艺术的精妙绝伦。

一朵云--《梦想云》印象黄山 / 大型机械互动多媒体许愿装置

以建筑本身的“黄山石”概念为基础，汲取“梦”和“云”元素，以“云海”为表现形式，创作了大型艺术机械装置—DreamCloud，将艺术造型、机械矩阵、多媒体互动、舞台装置、AR 体验融为一体，概括为一片云朵、两大元素、三种体验、四重惊喜、五大系统。

一条街--《无徽不成镇》人文黄山/ 长达 41 米的立体影像动画长卷影片

将三百一十套写实角色、约五万张手绘动画合成一部 41 米的大型动画长卷影片，用鬼市、迎亲、唱戏、买卖、舞龙灯等画面，描绘了清末民初时期徽州社会各阶层的一天生活，反映了当时徽州商街的市井和商业贸易的繁荣景象，体现了徽州经济文化的独特魅力，彰显了徽州历史的渊源流长与博大精深，讴歌了徽州在商业、医学、戏剧、教育等诸多方面的影响与贡献，参观者可以沉浸式地体验徽州商业文化、市井生活、民风民俗等，用 6 分钟时间穿越古今，游历百年商街，尽览人间百态。

一个梦--《梦立方》现代黄山/ -LED 矩阵式 720°CAVE 全景体验剧场“梦立方”是一个 720 度 CAVE 全景体验剧场。在 11m x 11mx 11m LED 矩阵式六面体沉浸式体验空间内，站立于距地面 2.4 米的高悬浮廊桥上，可以身临其境地体验全景 CG 超高清影片《梦幻黄山礼仪徽州》，跨越时空、穿梭天地，让您在 9 分钟内纵览黄山市的自然、人文美景；同时通过观看黄山市中心城区数字沙盘，更清晰地了解城市发展和未来规划蓝图。

Introduction

Located at No. 56, Yingbin Avenue, Tunxi District of Huangshan City, the Exhibition Hall is conveniently accessible from both the Huangshan International Airport and the high-speed Huangshan North Railway Station (15 minutes by car). It is surrounded by many other great public facilities such as China Huizhou Culture Museum, City Library, Huizhou Pastry Museum, China Huizhou Cuisine Museum, The National Palace Museum Workshop for Huizhou Traditional Craftsmanship, and Huangshan · Up Town for entrepreneurs. The advantageous location of the Exhibition Hall and the proximity to other public facilities pioneer the modern service industry. It will make it a new landmark for Huangshan City and lead the cultural tourism industry.

Positioning

The Important Window for Promoting Huangshan City’s Impression and Showcasing Huizhou Cultures.

Exhibition Arrangement

With a construction area of 17,000 square meters and an exhibition area of 8,000 square meters, the Exhibition Hall showcases the past, the present, and the future of Huangshan in five themes, namely the impression of Huangshan, the history and culture of Huangshan, modern Huangshan, ecological Huangshan, and the multi-dimensional Huangshan.

Major Exhibition Area

The Animated Painting

“Mount Huangshan Impression”- The Animated Paintings of 3 Representatives of “Huangshan Painting School”Modern scientific technologies are used to present the breathtaking landscapes of Mt. Huangshan as depicted by Chinese master painters such as Shi Tao, Mei Qing, and Jian Jiang (representatives of Huangshan Painting School). Dozens of original paintings collected in the National Palace Museum have been digitalized and presented on the large LED screen. Visitors can follow the masters’ perspective and enjoy the fantastic landscape of Huangshan while marveling at the exquisite traditional art.

The Dream Cloud

“Dream Cloud”- The Only Large-scale Interactive Multimedia Wish-making Device in China

This large-scale mechanical device is an ingenious combination of “Huangshan Rock”, “Chinese Dream” and the “Cloud Era”. Inspired by the “Sea of Clouds”, it has integrated artistic presentation, mechanical matrix, multimedia interaction, and AR experience. Featuring one cloud, two elements, three kinds of experiences, four surprises, and five systems, it is currently the only large-scale interactive display for the effect of sea of clouds in China.

No Towns Rise Without Hui Merchants

History And Culture “No Towns Rise Without Hui Merchants”- 41-meter-long Three-dimensional Holographic Image Animation Scroll

The 41-meter-long animated scroll, featuring 310 life-like characters and about 50,000 hand drawings, depicts a dayily life of Huizhou people from all walks of life in the late Qing Dynasty and early Republic of China. Such scenes include the ghost market, escorting a bride to a wedding, an opera performance, business transactions, and dragon dancing. This vivid portrayal of the business prosperity of the Huizhou street, embodies the unique charm of Huizhou culture and glorifies the long and profound history of Huizhou, eulogizing its impact and contribution in business, medicine, drama, education and many other aspects. Visitors can experience Huizhou business practice, daily civil life and folk customs. It takes visitors only six minutes to travel through time and take a tour of the hundred-year-old street.

The Dream Cube

Modern Huangshan /“Dream Cube”- Led Matrix Cave 720 Degree Panoramic Experience Theater

Currently the only CAVE 720 degree panoramic experience theater in China, it is a LED matrix cube that measures 11 meters by 11 meters by 11 meters. Standing on the suspension bridge 2.4 meters above the ground, visitors can enjoy the nine-minute ultra HD video “Huangshan, a Land of Fantastic Vista; Huizhou, Home of Refined Culture”, in which a glimpse of the highlighted natural landscapes and places of historical interests are impressively presented. Visitors can also look at the digital sand table of the urban center and have a tangible vision of future urban planning.

展示馆建筑正侧面

展示馆建筑后侧面

印象黄山展区

一幅画 -【动态画】“黄山画派”大师之作的巨幅动态画

印象黄山展区

中庭过道

印象黄山展区

中庭台阶

印象黄山展区

展馆中庭

印象黄山展区

展馆中庭

一朵云 -【梦想云】大型机械互动多媒体许愿装置

印象黄山展区

展馆中庭

一朵云 -【梦想云】大型机械互动多媒体许愿装置

印象黄山展区

展馆中庭

一朵云 -【梦想云】大型机械互动多媒体许愿装置

人文黄山展区

人文黄山展区

人文黄山展区

人文黄山展区

人文黄山展区

一条街 -《无徽不成镇》长达 41 米的立体影像动画长卷影片

人文黄山展区

一条街 -《无徽不成镇》长达 41 米的立体影像动画长卷影片