墨尔本 The Coffee Company 商店

The Coffee Company store

设计方：Studio Ginger

位置：澳大利亚

分类：商业展示类装修

内容：实景照片

图片来源：Lynton Crabb

图片：13张

从1969年开始，The Coffee Company致力于每天为客人烘焙和调制各种咖啡。零售概念与50年代的工业风格结合，融合了历史元素，如源于英国的铁铸的悬挂式装饰灯和用最原始的吧台称量计。15公斤重的Vittoria烘焙机烘烤出来的咖啡香气弥漫整条街，吸引了很多顾客。也有很多人甚至把家搬到了咖啡店后面，为了满足批发、零售和顾客的需要，这家店每周要运进很大数量的咖啡豆。这个恐怕只有你自己亲身体验了，来看看这家店是怎么调制咖啡的。

译者： Jasereen

We had a lot of fun working with Proprietors, Head Roasters, Connoisseurs, and Brothers Joel and Marlon with their store. As you can well imagine these boys are passionate about coffee and are extremely proud of the store’s 40 year heritage on Carlisle Street, Balaclava. Since 1969, The Coffee Company has been dedicated to blending and roasting daily in store for its devoted and loyal customers.

The retail design concept hinges around a 50′s industrial style, integrating historical elements such as suspended cast iron light fittings sourced from the UK, and using the original store counter scales. We also introduced a fresh colour palette to complement these elements and a family of contemporary graphics applied at high-level on a feature glass pelmet, product communicators in the bean bins and indicators on the wall shelf display.

The inviting aroma of freshly roasted coffee beans pouring from the 15kg Vittoria roaster at the front of the store fills the street and captures customers on entry. As well as drawing people to the cafe housed at the rear of the space, the store itself is extremely functional, moving a ridiculous amount of coffee a week to meet wholesale, retail and customer demand. You have to experience this store for yourself. Come in and find out how good the house blend is, which is of course always freshly roasted straight to your cup!

墨尔本The Coffee Company商店室内局部图

墨尔本The Coffee Company商店室内休息区图

墨尔本The Coffee Company商店室内仓库图

墨尔本The Coffee Company商店