埃拉特Premier死海概念店

Eilat Premier Dead Sea concept store

设计方：Oron Milshtein

位置：以色列

分类：商业展示类装修

内容：实景照片

图片：10张

Premier死海化妆品的国际品牌概念店在埃拉特。这间商店的设计在以色列树立了化妆品品牌的行业标准,当然与其创新精神和投资的成功也是密不可分的。这是Premier死海化妆品品牌与设计师Oron Milshtein的第一个合作点,也成为了Milshtein设计的这一品牌系列新店面的开端。

店面设计灵感来源于上世纪20年代的Parisian药房,结合了艺术装饰的因素。这个可以被看做是各种各样的铜块:纤细的几何装饰品,颜色显眼的托盘(金色、黑色和白色)并且在货品的垂直方向上。铜的运用-拥有深邃阴影,丰富纹理的金色质地金属-逐步成为了店面占统治地位的材料,从而营造了一种优雅的氛围,同时也与公司的产品有很好的结合点。

所有的展台都是用铜制的,包括水龙头,桌子,指示牌,当然Premier化妆台也是由十几块金属拼接组成,重达300kg。铜质家居和设计物件都是精挑细选的工匠采用最高水平工艺手工制作的。在两边,主站台之间的接待台可以营造更加亲密的气氛,在那里公司业务员可以帮助每一个客户找到她们需要的产品以及私人定制。

主要概念是水,流淌着平静,清洁纯净,在这里则体现在一个瀑布,轻柔的拍击着黑色的岩石(由艺术家手工雕琢),光滑的鹅卵石散落在四周,两个水槽安放在整个空间的中心。这些要素将自然带入了商店也呼应了店里商品的来源-死海。

柜台位于两个水槽所在空间的中心处。客户可以在那里试用产品,在洗过脸后可以亲自检验它们的功效。这些活动大都围绕着水槽这里进行,结果造就了愉悦和富有互动性的购物体验。阴影深邃的石块和鹅卵石深沉的纹理使它们与周围轻快明亮的环境形成了鲜明的对比。

地面铺装是由咖啡色的三层地板按照其自身独特的纹理以及曲直铺装排列组成,这也很巧妙的提示了观者死海周围惊心动魄的荒芜景象。盐屋,以其治疗功效而闻名,位于商店的背面,整个空间都覆盖着一层独特的盐,显示出耀眼的白色,为客户营造出一种平和,亲密的环境。这个房间为护理和休息提供spa服务。

这个店面设计带来的最主要的感受是轻松与洁净。这是由白色帘布,明亮的桌子,陈列橱和轻柔的,由纤细的铜杆制成的金色构筑物所营造的。设计者在设计这些空间时注意到了最小的细节。产品在店里也是整个概念美学的一部分,包括产品布置。在某种程度上,包装与空间也都是令人称道的。这个设计非常干净简洁,一丝不苟,它强调了产品

优良的多样性并且也注意区分了各种独特产品系列的差别。

译者： 边江

Premier Dead Sea Cosmetics’ international brand’s concept store in Eilat. The store’s design sets the standard for cosmetics in Israel – both in terms of its innovation and in terms of monetary investment. This is the first collaboration between the Premier Dead Sea cosmetics brand and designer Oron Milshtein, heralding the opening of a string of new stores by the brand, designed by Milshtein.

Inspiration for the store’s design was drawn from the Parisian pharmacies of the 1920′s, combined with elements of art deco. This can be seen in the various brass pieces: the slim geometric embellishments, the prominent color pallet (gold, black and white) and in the items’ vertical positioning. The use of brass – a gold toned metal with deep shades and a rich texture – as the dominant material instills an elegant tone in the store’s appearance that combines well with the company’s products.

All of the display stands are made of brass, in addition to the faucets, tables, signposts and of course, the premier makeup table constructed from dozens of metal profiles and weighing over 300kg. The brass furniture and design items were prepared by handpicked craftsmen and were all handmade with the highest level of craftsmanship. On both sides of the store, in between the main stands, are treatment booths with a more intimate vibe where the company’s representatives can assist each customer in finding products, personally tailored to her needs.

The main concept is water, imbuing a peaceful, clean purity. This comes into play through a waterfall, gently spilling onto black shale stones (handcrafted by an artist), the smooth stream pebbles strewn throughout the store and two basins placed at the center of the space. These elements seem to bring nature into the store and are reminiscent of the source of the store’s products – the Dead Sea.

The counter is situated at the heart of the space with two basins. There, clients can experiment with the products, and after washing their face with water can personally experience their efficacy. Most of the activity takes place around the basins, resulting in a pleasing and dynamic shopping experience. The stone’s dark shades – the shale and stream pebbles, along with their rough texture, accentuate a dramatic contrast with their bright and gentle surroundings.

The flooring is made of nut brown triple layered parquet unique in its multiplicity of shades and winding lines, whose appearance reminds the viewer of the breathtaking desert landscape surrounding the Dead Sea. A salt room, known for its healing properties, is located in the store’s backside. The entire space is covered in a unique salt that provides a glaring white appearance and provides customers with a sense of peacefulness and intimacy. This room serves as a spa for treatments or rest.

The overall experience provided by the store’s design is that of relaxation and cleanliness. This is produced through the white drapes covering the space, the lit tables, the showcase stands and the gentle, golden construction made of slim brass poles. The designer probed the smallest resolutions when designing the space. Product placement around the store is also part of the overall aesthetic concept, including the product’s positioning in a manner that compliments both the packaging and the space. The design is very clean and meticulous to emphasize the great variety of products and create a distinction between each unique product line.

埃拉特Premier死海概念店室内局部图

埃拉特Premier死海概念店室内细节图

埃拉特Premier死海概念店门口图

埃拉特Premier死海概念店