米兰 Bottega Veneta 旗舰店奢华亮相

Milan Bottega Veneta flagship store

设计师：Tomas Maier

位置：意大利 米兰

分类：商业展示类装修

内容：实景照片

图片来源：Bottega Veneta

图片：6张

意大利品牌宝缇嘉（Bottega Veneta）在米兰时装周期间开设旗下首个品牌之家。这个面积1060平方米，美仑美奂的旗舰店齐集品牌各个系列产品，店内装潢极尽奢侈风格。该品牌的创意总监Tomas Maier 设计该店的室内，以明亮的理念为基础。整间旗舰店坐落在一个18世纪的双层宫殿之内，面向一个私家花园。足够大的窗户、阳台以及玻璃包裹的庭院，是整间店的特色。入口处以威尼斯水磨石为特征，而墙是用小山羊皮覆盖的，并且和羊毛地毯并排。隐藏的灯光创造一种创意并且是三维立体的感觉。门店开辟了男女两个入口，每个有其明确的背景。第二层展示该品牌的生活系列，还有家具、珠宝等。

译者： Jasereen

Bottega Veneta opened its very first maison – or superflagship – on swanky Via Sant’Andrea during Milan Fashion Week. The boutique occupies an imposing 18th-century mansion in downtown Milan, and measures a whopping 1,060 sqm. [11,410 sq.ft.] spread over two floors. As expected, Bottega Veneta’s creative director Tomas Maier has designed the store interior, which is based on the idea of lightness.

Lending to the overarching luminosity of the retail space is the presence of plenty of large windows, balconies, and a glass-encased courtyard that’s surrounded by vaults and columns in montorfano stone, and with a fountain at its center. The aesthetic reflects the brand’s discrete chic while also referencing its roots. But don’t be mistaken, the Bottega Veneta Maison is a bold statement of contemporary luxury retail that’ll blow you away the minute you enter the premises.

The entrance area features Venetian Terrazzo, made with marble in a myriad of soft hues. Walls are covered in suede and paired with wool carpets, and hidden light fixtures that create both an original effect and the sensation of three-dimensionality. A curved stairway, in extra light glass, tulipwood and bronzed metal, illuminates the materials that significantly compose nearly all tables, displays and details of the furniture within the store.

The men and women’s areas are situated on the ground floor of the Bottega Veneta Maison, each featuring a distinct setting and its own entrance. The second floor presents the brand’s lifestyle collection, in addition to the furniture and jewellery collections. The initial Milan boutique is located around the corner and will remain open.

米兰Bottega Veneta旗舰店室内局部图

米兰Bottega Veneta旗舰店外观图