澳大利亚Lindt咖啡室

Lindt Cafes

设计方：rolf ockert design

位置：澳大利亚

分类：休闲娱乐类装修

内容：实景照片

图片：25张

文字图片来源于Rolf Ockert Design！感谢Rolf Ockert Design投稿！

Appreciation towards Rolf Ockert Design for providing the photos and description!

该项目是为了让顾客多品尝巧克力，同时为专门的产品创造零售商店。Lindt的总部在瑞士，刚开始还有点神秘，后来发现澳大利亚是一个很适合他们开分店的地方。澳大利亚很多分店开张之后，这个想法就变成了现实。随后，不仅在澳大利亚，包括东京和苏黎世都开了分店。Lindt咖啡室想要受人喜欢并且十分优质，想要创造类似欧洲Kaffeehaus这样的现代世界品牌。所以在材料的选择上就突出了这一点，当然也代表了巧克力。Lindt-blue品牌诠释的棕色、白色和金色的搭配，这个也对全球Lindt标志有了影响。

每个咖啡室都有自己的性格，有些在购物中心里，有些在街道旁。悉尼中心的Martin Place开了全球第一家Lindt咖啡室，新店将在2013年1月开张。相对于老店，新店将有更多零售。在墨尔本Chapel街的咖啡室有不同的风格，相对于整条街，位置低了一点，这样看起来，面向街的这边就相当开阔。Lindt所有的商品很容易被行人看见，能够吸引他们的视线。尽管正面有一大条街，只有一个进门，还是能够吸引行人进来。新的咖啡室计划在全澳大利亚开遍。

译者： Jasereen

Our practice was approached by the Australian subsidiary of Lindt Chocolatier, a long established Swiss Chocolate Company, to take over the task of designing the stores for a new concept, the “Lindt Cafe” .This Cafe was to enhance the chocolate experience for the customer as well as create a retail outlet for specialist products. This idea was a world first for Lindt. The Lindt headquarters in Switzerland were initially a bit sceptical but saw Australia as a good testing ground for their local subsidiary's idea as the rest of the world would most likely hardly notice if the concept failed.

The concept proved to be a success and after the creation of a few stores here in Australia the worldwide CEO of Lindt gave instructions to all his subsidiaries to pursue similar concepts.Our practice has subsequently designed and built various cafes in Australia but also in Tokyo and Zurich.The design of the Lindt cafes aims to be inviting and classy, somehow the idea of creating a modern world version of a European “Kaffeehaus” was in the mix.

The materials were selected to evoke this but also of course to represent chocolate. The resulting brown, white and golden colour palette was a far cry from the hitherto trademark Lindt-blue.Since then the colour scheme developed for the Australian Lindt Cafes has in fact had an impact on the global Lindt ID as more and more elements representing the Lindt brand are now conceived in the brown/gold/white colour range.Each cafe has its own character and issues. Some are within shopping malls, some facing streets. There is also constant development of the concept so, while the over all family resemblance is maintained new elements are introduced each time.

The cafe in Martin Place in the centre of Sydney was worldwide the first Lindt Cafe and is still considered the flagship store. It was also the first one to be completely refurbishedt, as time had taken its toll. The new store, opened in January 2013, is brighter and more open, pays more respect to its heritage setting and allows for more retail space than the old store.The cafe in Chapel Street in Melbourne had the added complexity that the majority of the premises was deep in the back of the store and also significantly lower than the street level. As a result the street facade was designed to be as open, transparent and inviting as possible.

Through the large glazing the Lindt signature design elements and, of course, the goods on offer can easily be seen by passers by and attract interest. Although there is a large street frontage there is only one entrance door, thus allowing the presentation of the wares right in front of the passers by.New cafes are currently planned all over Australia.

澳大利亚Lindt咖啡室室内点餐台图

澳大利亚Lindt咖啡室室内局部图

澳大利亚Lindt咖啡室

澳大利亚Lindt咖啡室图解