旭格在 2017 年bau 展上

Know-how – Schüco at Bau 2017

“The future of construction” is Schüco’s motto at the Bau 2017 in Munich this year.

According to the claim “We know how“, D’art Design Gruppe spatially arranged the company’s innovation topics in a two-floor exhibition architecture. Accessible cubes, artfully stacked over two floors, are the basis for the exhibition area. Thanks to the different depth of the spaces there are exciting situations and niches, in which windows, doors, façade elements and sliding doors can be integrated just like in practice. The use of glass, high-end materials, muted colours and clear shapes as well as interactive mediatecture areas create all together a modern and elegant atmosphere. This puristic impression is loosened up by selectively placed bright woods, natural elements like birch trunks and grasses and is surprisingly comfortably furnished.

Content-wise, the fair appearance is divided into the areas “Work”, “Life”, “Home” as well as comprehensive topic areas like “Intelligent”, “Digital” and “Flexible”. In the studio areas “Work” and “Life”, for example, two room-high LED walls convey the link between real built spaces and virtually enlarged space situations. Together with the integrated façade exhibits, there are flowing transitions of living situations into urban work atmospheres and vice versa. At the heart of the fair stand, the central brand plaza with two welcome desks and a broad staircase with integrated seating to linger and exchange experiences. Via the staircase, visitors can reach the first floor, where seating corners and open areas offer interesting perspectives onto both stand areas.