SWITCHRIX 珠宝品牌设计 | 女性身份转换的魅力探寻

switchrix

"Lady out door, Queen in bed"

[members.]

Junnan Songxu / Jin Zhang / Minqi Xiong

宋徐俊男 / 张憬 / 熊敏琪

[tuter.]

Yi Song

宋懿

[description.]

珠宝品牌设计课程中诞生的虚拟品牌。

我们与其他两名团队成员共同创立了一个品牌“ SWITCHRIX”，该品牌倡导女性释放自我，探索自我并建立自信和自我意识。

它专注于身份的转换，既是时尚的配饰，同时也在“性感场合” 中具有功能性。

开朗，隐蔽，淑女，自由，独立，无法言喻。

The virtual brand born in the Jewellery Brand Design Course. 

Together with the other two team members, we created a brand '

switchrix 

' that advocates women to release themselves, explore themselves, and build self-confidence and self-awareness. 

Focusing on the conversion of identities, they are fashionable accessories while have certain functionality in sexual occasion.

They are cheerful, covert, ladylike, liberty, independent, ineffable.  

在设计中品牌将分为三个系列：

* 传奇丽影

* 画像之中

* 暗盒之间

在最后的实践中，我们在第一个系列中制作了Mata Hari主题。

In the design, the brand will have three series: 

* Femininity in Legend

* Into the Frame

* Ego in the Cartridge

In the final practice, we produced the Mata Hari theme in the first series.

[modle.]

Jin Zhang / Minqi Xiong

[photography.]

Yu Lan

[intro.]

"Slowly, inertly, she settled to her knees, her head up always, and without the slightest change of expression on her face. For the fraction of a second, it seemed she tottered there, on her knees, gazing directly at those who had taken her life. Then she fell backwards, bending at the waist, with her legs doubled up beneath her."

Ring

2018 · 31x17x41 mm

· Brass, Zircon, Pearl （box: 8x8x8 cm）

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