“时尚友好”的新视觉体验 · 2SEE 眼镜店设计丨比利时

For its 125m2, M. Daout, an optician who already owns 2 optical shops in Verviers and Spa, decided to call on

Atelier h Architecture

and Twodesigners. The interior design and architecture agency has once again accepted with great pleasure the challenge to design the shop in collaboration with Lydie Hertay.

Since Frédéric Daout’s first two stores were already established, clean and with a well-established work routine, Twodesigners had to keep this side in mind in its interior design.

During the first meeting between Twodesigners, Atelier h Architecture and their new client, Mr Daout expressed his desire to create a new optical store concept. The desire was to break the sometimes too medical codes of optics and to slide towards a concept more "fashion" and "friendly".

It was also necessary to define a project that would respect the 70' architecture of the building, and that would also propose a creative twist to reach a new audience.

The definition of this new concept was accompanied by the development of the store’s graphic identity. It is, therefore, a global mission of interior design and graphic intervention for Twodesigners, very happy to take up the challenge.

The interior design agency imagined the heart of the project based on a large counter with a strong identity, to welcome visitors. This custom-made furniture suggests a laboratory area just behind, which offers the balance between service and technique at the optician Daout.

In terms of the materials used in the design of the space, the anti-hero team wanted to combine noble materials with character, such as the floor in Terrazo, the tiled counter with a little rough ceramic, wood with metal inserts; facing simpler materials, polycarbonate, lacquered corrugated sheets... This association gives a beautiful visual balance to the layout!