纽约市反射项目 | 自然光线与精致细节的完美结合

As team, we're always challenge ourselves to push our limits forward.

Reflection project has been a very constructive project as source of learning and experiments.

From the beginning, we knew that we would like to develop the entire collection, from project to animation.

We didn't put any kind of barriers at creative process, but we have something on mind, to be as good as possible from the beginning.

After collected several references, that should guide us through the process, we determined that we're going to project two main areas: Living and Kitchen room.

We choose working mainly with a natural lighting scheme and a natural color pallet.

For the photographic direction, we've been decided working mainly with portrait formats (saving two exceptions), this way we could choose carefully the lens we'll be using to better captive the viewer's attention.

At the animation, we explored the fine details from the project in a cinematic narrative

Excerpt from animation

Technical Breakdown