本德斯工作室

Design of a new brand and a product line

Béndes Studio is one of the most recognizable wedding jewelry companies in Russia. Together with the guide

of Béndes Studio,

ARENAS®lab

team developed the brand vision, redefined company image and designed

new characteristics of jewelry and Béndes retail environment. By series of iterations an integrated strategy

of product line development was created for different groups of clientele, a range of guidelines, training materials to implement a new design system.

– Constantine Kytin, the founder of Béndes Studio

“It took the courage to take such an important decision to change especially in the limited time available.

To achieve aт ambitious goal we risked to lose the existing market but fortunately, ARENAS®lab have

an extensive experience and they also had a clear-cut understanding on the line of work to be done. Initially,

we didn’t want a revolution but it happened.”

Project team:

Valeri Arenas – Creative Director, Partner

Aisha Arenas – Operations Director, Partner

Emil Iskhakov – Art Director, Partner

Victor Adeev – Copywriter

Ian Evtushenko – Copywriter

Tatyana Kostenko – Marketer

Vladimir Okto – SMM Editor

Ekateryna Tolstih – Industrial Designer

Anastasiya Sheglova – Photographer

Anton Vishnyakov – Retail Designer

Watch

full case

on our website.

Read article about process

here

Thank you for attention

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ARENAS®lab