BR 运动中心 | 专业训练与生活品质的完美结合

The Assignment 

BR  its a Sports Center Training and provides Personal Training Plans for Cycling and Triathlon. 

BR is establishing new standards in the ideal training experience and lifestyle and wanted a brand that would match its quickly expansion and services..

The Solution

We studied BR’s profile and developed a new brand identity that would accompany the growth and expansion of the brand at every touchpoint. From its first center training layout space to the brand’s sports gear.

Creative Direction:

Nuno Abreu

Project Management:

Jorge Abreu

Graphic Design: 

Filipa Goes

Digital Design:

Jonatas Barros

Architecture:

Andrew Shore, Abdulaziz Alhassan

Interior Design:

Marta Abreu

Visualization:

Abdulaziz Alhassan, Khalid Henaidy