冰猴啤酒实验室丨中国重庆丨ANNND 共和

冰猴啤酒，精酿发烧友。

A craft enthusiast.

服务内容：品牌策划、品牌形象识别、品牌推广及传播、空间设计

客户信息：重庆江小白酒业有限公司

冰猴啤酒实验室是ANNND共和基于对冰猴啤酒品牌的调研分析，对IP形象“冰猴博士”的创意衍生，进而打造出来的一个社交空间。根据品牌年轻化的调性，表达江小白酒业想要打破固有印象，重塑新生的需求，我们对旗下品牌冰猴啤酒制造出这样一个可供“啤酒星人”自由畅谈的场所。在设计中，通过“冰猴博士”的身份，用实验室这样的主题构造去完善IP的特质，我们以年轻化，个性化的基准去营造空间的品质感与自由感。整体INS风格的沿用，符合了现代的视觉审美，展现了高级不失个性的设计理念。对场景装置的美学改革上，我们利用金属与霓虹灯管增添了空间氛围的视觉冲击，让艺术能够与工业建筑相辅相成，打造出属于冰猴啤酒的美学体验场所。

Ice Monkey Lab is based on analysis of the ice Monkey beer brand and the creative derivative of the IP image "Doctor Ice Monkey". According to the young tone of the brand, to express the demand of Jiangxiaobai tend to break the inherent impression and reshape the new life, we created such a place for "beer lover". In the design, through the identity of "Dr. Ice Monkey", the theme structure of the laboratory is used to present the characteristics of IP. Moreover, we create the sense of quality and freedom of the space with a young and personalized benchmark. The overall use of INS style, in line with the modern visual aesthetic, to show the design concept of advanced personality. As for the aesthetic reform of the scene installation, we use metal and neon tubes to add visual impact to the space atmosphere, so that art can complement the industrial buildings, creating an aesthetic experience place belonging to ice monkey beer.