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Project Name: Neverland
Artist: Emily Forgot
The world of graphic and multidisciplinary artist, Emily Forgot , is one of whimsy and eclecticism, where bold designs and striking imagery co-exist to perfection with a childlike optimism and fervor. " I think an almost childlike curiosity has taken me a long way in my career, much more so than creative skill ," Emily shares with Yatzer. " It is a bit of a buzz word at the moment but it is a precious trait that we often take for granted ." Her latest show, Neverland , which was exhibited through the month of September at KK Outlet in London , is the quintessence of this belief. " Working on the exhibition put me back in touch with the child [within me] who created work for the pure love [of it] and not for accolades, applause or money ," Emily says. Calling the show, Neverland , was a play on words, on the one hand referring to Peter Pan 's fantastical land where children never grow up, and on the other, to Emily’s sketchbook that she jokingly referred to as a "neverland" where her ideas that would never see the “light of day” went to reside.
Emily Forgot, Neverland . Exhibition view from solo show at KK Outlet . Photo © Emily Forgot.
Emily Forgot, Neverland . Exhibition view from solo show at KK Outlet . Photo © Emily Forgot.
Emily Forgot, Neverland . Exhibition view from solo show at KK Outlet . Photo © Emily Forgot.
Emily Forgot, Neverland . Exhibition view from solo show at KK Outlet . Photo © Emily Forgot.
But these ideas did see the light of day -- only re-imagined. In her recent Neverland show, her sketchbook drawings came to life in the form of 3D wood sculptures and a playful ladder back chair (made in collaboration with craftsman, Charlie Mckenzie ) and even a rug (created in collaboration with Ceadogan ) which reflected " real, remembered and imagined " spaces in Emily's imagination and embraced her personal passion for architecture and interiors. " This body of work feels very authentic and true to myself, both in content and form ," Emily says. " I suppose a goal for many is to live an authentic life not dictated by other people's expectations but driven by what speaks to our true selves. I think we are all creative people but many have had the creativity knocked out of them perhaps in order to conform ."
Emily Forgot, Rug , collaboration with Ceadogan . Photo © Emily Forgot.
Photo © Emily Forgot.
© Emily Forgot.
Photo © Emily Forgot.
Photo © Emily Forgot.
A very definite thread runs through and personifies Emily 's work -- be it the pop-up window she designed for Vertu at Harrods department store, the fanciful fabric she created for the W Paris Opera Hotel , or the adorable Nursery Name typography she dreamed up for the V&A . Whatever the manifestation, each work is definitely multilayered and most ardently invites viewers’ imaginations to kick in. Emily shares that her own imagination and creativity is very often inspired by admiring the work of other artists and makers, evident when one peruses through her blog, Muse and Maker . " My influences are very eclectic but it's been an interesting process for me to see a visual thread developing by documenting and sharing my visual discoveries ," she says. " I feel that finding creative kinships often from the past, but also from the present, helps me to find my own voice. By knowing what resonates with me I am able to build my own world ."
© Emily Forgot.
© Emily Forgot.
© Emily Forgot.
Photo © Emily Forgot.
© Emily Forgot.
© Emily Forgot.
© Emily Forgot.
© Emily Forgot.
Photo © Emily Forgot.
Photo © Emily Forgot.
Photo © Emily Forgot.
Emily Forgot, Chair , collaboration with Charlie McKenzie . Photo © Emily Forgot.
Photo © Emily Forgot.
© Emily Forgot.
© Emily Forgot.
Photo © Emily Forgot.
© Emily Forgot.
Photo © Emily Forgot.
Photo © Emily Forgot.