SAMO形象店

2020/11/24 10:41:06

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项目信息

项目名称：SAMO 形象店

概念：重写本

面积：120 平方米

地址：重庆观音桥北城天街 L1

客户：江南布衣集团

完成年份：2019 年

设计公司：So Studio

设计团队：刘梦婕、吴轶凡、李宇飞

影像制作承制公司：牧一制作

摄影师：丁宇豪、Elbe

SAMO 是江南布衣集团旗下的高端男装品牌。设计灵感来源于‘Palimpsest’这个古希腊文字，原本‘Palimpsest’的意思是古时候会把原本羊皮卷上的文字刮去再重新写上新的内容，在不断重写的过程中自然保留下了深浅不同的痕迹。

SAMO is a high-end menswear brand under JNBY Group.

Inspired by the ancient Greek word ’Palimpsest’, the original meaning of ’Palimpsest’ is that in ancient times, the original texts on the parchment scroll would be scraped off and rewritten with new contents; In the process of continuous rewriting, the traces of different depths were naturally retained.

与不同功能分区的建筑体块感 @ 丁宇豪

Interior view with structural function partitions @ Yuhao Ding

So Studio 从“痕迹”出发，希望品牌本身具有同样的时间感；从而衍生出几个部分，第一个部分是 half-half，old school；half-half 是关于空间分割的想法；整个空间我们以 2.2 米高为限做了上下分割，以下内退进去作为服装陈列，以上用粗糙艺术涂料做肌理表达还原概念；其次 old school 还表达了 Samo 品牌的态度-- 当代设计和后现代的基因。

We start from the "trace", hoping that the brand itself has the same sense of time; thus, several parts are developed, the first part is half-half and old school; half-half is about the idea of space division; the entire space is divided by a metal band with a height of 2.2 meters, and retreated the bottom as the clothing display. The rough paint was used as the texture to express the concept of restoration; meanwhile, the old school also expressed the attitude of the Samo brand—contemporary design and post-modern genes.

整体灰色的材质与橙色釉面砖和粗糙花岗岩的对撞 @ 丁宇豪

Interior view with material collocation @ Yuhao Ding

室内陈列系统构架与空间体块构成关系 @ 丁宇豪

the relationship between the interior display system and structural

第二个部分也是从 Palimpsest 衍生出来的，以艺术家 Rachel Whiteread 为例，这位女艺术家在关注大型公共 Casting 艺术的同时，还在不断通过一些小的雕塑表达日常品，让这些日常品的痕迹通过另一种介质表达出来。在这次设计中，我们将日常的结构植入空间；例如我们的中岛试衣间在设计过程中是拿一个个柜体逐渐拼合而成的；我们的一些中岛道具形式也在模仿不同 Object 的拼贴，而空间的金属件应用了“工”字的形式无限复制黏贴。

The second part is also derived from palimpsest. Take the artist Rachel Whiteread’s work as an example. While paying attention to large-scale public casting art, this female artist is also constantly expressing daily products through small sculptures, allowing the traces of these daily products to be expressed by another medium. In this project, we implanted daily structures into the space; for example, our island fitting room was gradually assembled from cabinets during the design process; some of props are also imitating collage of different objects, and the metal parts of the space are copied and pasted infinitely in the form of "工".

室内视角与不同道具组合 © Elbe

Interior view with different props © Elbe

室内视角与不同道具组合 © Elbe

Interior view with different props © Elbe

家具 © So Studio

Diagram-Furniture © So Studio

整个项目里还有两处比较特别，一个是在材料上我们选择了开槽的花岗岩石材、复古的釉面橘色手工砖，以及具有当代感的圆点地胶和乱纹金属铝材；不同的材料进行拼接，重组，碰撞成不一样的空间属性。

There are two more special points in this project. One is that we chose slotted granite stone, glazed orange handmade bricks, the contemporary dot floor and chaotic metal aluminum board. The materials are spliced, reorganized, and collided into different spatial attributes.

橘色釉面砖店铺试衣间入口 @ 丁宇豪

Fitting room with entire glazed orange handmade bricks @ Yuhao Ding

另外一点是我们将整个外立面设计成一个整体的系统，像超常规比例的画架，又像是一个未完成的建筑结构，立面的框架系统上可以作为巨大海报的承载，同时可以透过结构的间隙展示空间的内部。我们通过对材料，结构空间的拆解重组，赋予其新的意义，同时对空间与品牌也诠释出全新的定义。

Another point is that we designed the entire façade as a whole system, like an easel of ultra-conventional proportions, but also like an unfinished architectural structure. The frame system of the façade can be used as poster display, and at the same time, through the gaps of the structure show the interior of the space. Through the dismantling and reorganization of materials and structural spaces, we give a new meaning, meanwhile, interpret new definitions of space and brand.