西安力高荣华君樾营销中心丨中国西安丨IDAD久度设计

▲点击蓝字“知行 Design 中华优秀作品第一发布平台！

久度设计|| 西安力高荣华君樾营销中心

久度设计

本项目位于西安，这个汇聚了中华民族无数记忆的城市，它的文化深度比许多人想象的都要深厚。在这个秦都城遗址、五陵垣聚集之地，周秦汉唐国都文化沉淀之地，《周易》《尚书》《诗经》等传统经典百花齐放处，我们以“梦回长安”为主题，打造了一处融合传统情感记忆与现代生活方式的人文馆。

The project is located in Xi’an, a city with countless memories of the Chinese nation, and its cultural depth is deeper than many people imagine. In this place where the ruins of the Qin Capital and the five mausoleum walls gather, where the cultures of the Zhou, Qin, Han, and Tang capitals are deposited, and where the traditional classics such as Zhouyi, The Book of Shang, and the Book of Songs are in full bloom, we have built a humanities museum with the theme of “Returning to Chang’an in a Dream”, which combines traditional emotional memory and modern life style.

共性寓于个性之中，个性又受共性的制约。我们即是同一空间里的群体，亦是独立的个体，不受格局羁绊，自由而精彩。

The commonness lies in the individuality, and the individuality is restricted by the commonness. We are not only groups in the same space, but also independent individuals, unfettered by the pattern, free and wonderful.

设计是交织着大自然呈现的美学，当设计有了神韵，空间便被赋予了灵魂。对话自然之美，从这一刻得到永恒。

Design is interwoven with the aesthetics presented by nature. When design has verve, space is endowed with soul. Dialogue of natural beauty, from this moment to eternal.

当轻轻的一阵风，唤醒了沉睡千年的躯体，拂去了历史神秘的面纱。站在时间的肩膀上，温情脉脉地回望过去，沿着长城从嘉峪关向山海关狂奔，跑过“秦时明月汉时关”，跑尽“八千里路云和月”，怀揣着君子的正气与风雅，携带着古之贵族文人的礼乐庙堂之美学，踏一路星辰，洒一路汗水，与历史对话，方知人类文明史的源远流长。

When a gentle gust of wind, woke up the body sleeping for thousands of years, brushed away the mysterious veil of history. Stood on the shoulders of the time, affectionate to look back at the past, she runs along the Great Wall from jiayuguan to shanhaiguan, ran off "when" warlords moon han, run as "long long time," with the gentleman’s healthy and elegant, carrying the ancient music temple of aristocratic literati aesthetics, the stars all the way, spread the sweat, the dialogue with the history, you’ll know the long history of human civilization.

通过对空间记忆点的诠释，把握住每一处的细节，让细节缔造完美。从材质组合到色彩、灯光陈设的搭配，都具有独特的风格，空间高端品味的定位，又让它充满了个性。在恰到好处的引领与超越下，运用现代手法与传统元素融入其中，使空间具有前瞻性，艺术气息逐渐浓烈。

Through the interpretation of spatial memory points, grasp the details of each place, let the details create perfect. From material combination to color, lighting display collocation, have a unique style, space high-end taste positioning, and let it full of personality. Under the proper guidance and transcendence, the use of modern techniques and traditional elements into it, so that the space has a forward-looking, artistic atmosphere gradually strong.

初入接待台，看到如胸有澎湃的长江黄河，瞬间将人拉入对西安那片黄土的记忆。自然的黄色，是西安黄土的标志，简洁的线条宛如兵马俑般井然有序地排列。开天窗投下自然采光的设计手法，让自然采光照射下来富有生机的松枝，是朴素、正直的象征，在灰白的理石台上，恰似山林间的悠悠古韵，让人心驰神往。

When I first entered the reception desk, I saw the surging Yangtze river and Yellow River in my chest, which instantly drew me into the memory of the loess in Xi’an. Natural yellow, is the symbol of xi’an loess, simple lines like terracotta warriors orderly arrangement. The design technique of casting natural lighting through the skylight allows natural lighting to illuminate the pine branches full of vitality, which is a symbol of simplicity and integrity. On the gray stone platform, it is like the long ancient rhyme in the mountain forest, which makes people fascinated.

金属镂空的塔楼造型，代表西安的小雁塔用传统的铜板雕刻在接待区墙面。在鼓楼群和树林的掩映中，遥望雁塔。那精巧别致的古楼造型，鳞次栉比的古楼群，让人想起诗人柳永描写的“烟柳画桥，风帘翠幕，参差十万人家”的画面。唐代的繁荣，近在眼前。

The metal-hollowed tower shape, representing the Small Goose Pagoda in Xi’an, is carved with traditional copper plates on the wall of the reception area. In the drum tower group and woods in the shade, looking at the wild goose Tower. The exquisite and unique shape of the ancient buildings, row upon row of ancient buildings, remind people of the poet Liu Yong’s description of "yan Liu painting bridge, wind curtain cui curtain, hundreds of thousands of families" picture. The prosperity of the Tang Dynasty was close at hand.

在空间品牌展示区域中，我们以古韵衍生而来，通过古时书籍页面材质做成雕塑品，木制纹理的展示台上一叠史书意向雕塑在此。

In the brand exhibition area of the space, we derive from the ancient rhyme, and make sculptures through the materials of the pages of ancient books. A stack of historical book intention sculptures on the wooden texture display platform are here.

荡荡“八水绕长安”，纡余委蛇分经营。四关险塞固形胜，被山带河流金城。

Eight water around Chang ’an, yu Weishi sub-management. Four pass danger plug solid shape wins, by mountain river golden city.

漫步古都西安，感受历史的文化底蕴，必然是沉浸其中。步入沙盘区，在两层楼高的空间上，悬挂着无数细小的亚克力棒，堆砌成建筑形状的吊灯，营造的景深视角下，不自觉举目眺望，其数量之多，造型之庞大，都在诉说着那段辉煌的历史。

Walking in xi ’an, the ancient capital of Xi ’an, to feel the cultural heritage of history is bound to be immersed in it. Stepping into the sand table area, there are numerous small acrylic rods hanging on the two-storey high space, piled up into the shape of building chandeliers. Under the perspective of depth of field created, I can’t help but look at the number of them and the huge shape, all telling the glorious history of that period.

承袭历史文化，在黑白间延续这份弥足珍贵的人文艺术。一缕缕干净流畅的线条，演绎着场域的关联与独立，拾阶而上的每一步，都能感受到流泻的光影之美。艺术的体现，不仅在色彩，还有棱角分明的转角。这种极致纯粹的艺术质感，对话历史经典，不落下当代时尚，在一片静默中引发人的哲思。

Inherit the history and culture, and continue this precious humanistic art between black and white. Successive clean and smooth lines deduce the correlation and independence of the field, and each step up the ladder can feel the beauty of flowing light and shadow. The embodiment of art is not only in color, but also in angular corners. This extreme pure artistic texture, dialogue of historical classics, not falling behind the contemporary fashion, in a silence triggered people’s philosophical thinking.

山川异色，连绵天成。以山为形，笔为峰，将山川通过现代材料及匠人手法勾画出古意。传达空间中式格调，同时以自然艺术之形态对景接待室，共迎来访之客。

Mountains and rivers of different colors, continuous day. With the mountain as the shape and the pen as the peak, the ancient meaning of the mountains and rivers is delineated by modern materials and artisan techniques. Convey the Space Chinese style, at the same time with the natural art form of the reception room, a total of visitors.

跨越千载春秋的历史文物，引发沉重而又纷飞的思绪。于此窥探曾经的经典佳作，是敬畏亦是传承。

The historical relics spanning thousands of years of spring and Autumn, causing heavy and flying thoughts. In this view of the classic works, it is awe and inheritance.

通过古物雅器的陈设展示，让文化无形，设计有形，站在时间的渡口，回望悠悠历史。

Through the display of elegant antiques, culture is invisible, design is tangible, standing at the ferry of time, looking back at the long history.

时间是一个绵延的东西。它携带着光与影，于空间里自由穿梭，在短暂的文化碰撞和探寻之后，重塑质朴与优雅。

而本次《梦回西安》，主要以西安的名胜古迹作为设计元素，取其意，临其型，以线谱写出立体形式植入空间，融合了历史文化与现代艺术。回望过去，展望未来，让西安丰厚的文化底蕴更加深入人心。

"Time is a continuous thing." Carrying light and shadow, it travels freely in the space, recreating simplicity and elegance after a short cultural collision and exploration. The dream of Returning to Xi ’an mainly takes the scenic spots and historic sites in Xi ’an as design elements, takes its meaning and forms, and uses line notation to write three-dimensional forms implanted in the space, integrating historical culture and modern art. Looking back to the past and looking forward to the future, Xi ’an’s rich cultural heritage will be more deeply rooted in people’s hearts.

平面布置图

项目名称 | 西安力高荣华君樾营销中心

The project name | Gao Ronghua jun xian force with marketing center

甲方团队 | 王雷 者彦虎 舒利

Party a team | wang lei who YanHu nimesulide

硬装设计 | IDAD 久度设计

Hard outfit design | IDAD lasting design

软装设计 | IDAD 久度设计

Soft outfit design | IDAD lasting design

主创设计 | 牟红波 杨金杰 甘瑜 陈建君

Senior design | MouHongBo Yang Jinjie GanYu Chen Jianjun

品控中心 | 牟红波 杨坤 李蕊芯

Qc center | MouHongBo I miss you Lirui core

项目地点 | 陕西省西安市西咸新区

Project site | salty xian in shaanxi west new district

项目面积 | 686㎡

Project area | 686

项目摄影 | Benmo Studio 本末堂 相形空间摄影

Photography project | Benmo photography Studio takes the hall in space

IDAD 久度设计，十年来致力于为地产、商业空间、办公空间、会所等领域带来专业且品质的设计，同时 IDAD 团队十年来不断打磨内核，专注研发“通过设计满足更多需求，构筑生活的美好愿景”，强调设计的独特、个性、关注设计的人文内涵。以 ID 创意赋予设计的生命，以设计本质为产品赋能更多价值。

内容策划 /Presented

策划 Producer：知行

排版 Editor：Tan

校对 Proof：Tan

图片版权 Copyright：原作者

知停而行