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憩盒(QI BOX)是一个倡导舒适生活的轻食品牌。“憩”字原意为小睡的意思,“盒”指一个概念化的空间,“憩”和“盒”加起来,即是一个轻松舒适的空间。该项目位于广东省珠海市格力海岸。
QIBOX, advocating casual life style, is a new-established brand of the food industry. The store located at COAST PARK in Zhuhai, Guangdong Province. The word ‘Qi’ in Chinese means rest while ‘box’ representing a conceptional area. Therefore, the brand name ‘QIBOX’ can be acknowledged as a brand which offering comfortable area for chatting and chilling.
▼憩盒餐厅外观,exterior view of the restaurant
基于「憩盒」的品牌态度,我们想设计出一个年轻简约的空间氛围,减去一切繁琐的装饰。我们将空间质感做得细腻丰富,白色墙面搭配珊瑚橘墙面,加上自然感的木质家具,让温暖柔和的风灌满整个空间。
▼首层空间轴测图,the axon of the ground floor
Based on the concept of QIBOX, Easy Studio would like to present a young and simple style. In this regard, all the complex decorations won’t be shown at this store. In order to enrich the texture of the background, the colour of coral orange are used to light up the pure white walls. The tones of the store combines the natural texture woods and coral orange, present a warm and comfortable feeling to the customers.
▼首层用餐区,简约舒适的同时增加了一点金属质感,the dining space on the ground floor, the combination of woods and metals enriches its texture while remaining simple
靠近楼梯的互动拍照区,设立了两阶阶梯式就餐区,为使用者提供了自由灵活的就餐方式,直角镜面也在视觉上延伸了空间,丰富了空间的层次。整个店面的亮点在于与主题紧扣的“憩”字,我们用了小baby打哈欠的照片,让柔软的小婴儿放松的姿态来感染顾客,让空间的主题与人互动,产生场景交流。
The step-wise seats are set near the stairs, satisfying the needs of both dining and shooting. There are two rectangle mirrors vertically arranged behind the seats. With the use of the mirrors, not only is the space be extended but also the layers of the space are enriching. The out point of the design is that both the tones of the store and the decorations are showing the concept that QIBOX pursue to present to the customers. As we known that yawning is contagious. With the purpose of creating connection between customers and the space, pictures of a yawing baby are hanging on the store, which makes the whole environment vivid and emotional-connected.
▼一层靠近楼梯的互动拍照区,设置两阶阶梯式就餐区,the step-wise seats near the stairs
▼一层局部,“打哈欠”的小baby吸引顾客跟空间产生情感交流,partial interior view of the ground floor, yawning babes create strong connection between customers and the space
▼楼梯将顾客从一层引向二层,the interior stairs lead customers up to the first floor
整体空间虽简单,但我们加入了金属元素的运用,比如吊灯小扣件,对细节这种精准的把控,在简单之外,又加了几分精致。二楼除了常规的桌椅摆放外,还增加了一个游戏互动区,设立了舒适的沙发给顾客打游戏和休憩,为顾客提供了灵活的使用方式,增强了空间活力的同时也丰富了顾客的视觉体验感。
▼二层空间轴测图,the axon of the first floor
Though the whole space looks simple, the element of metals are applied to the decorations such as the leather hanger stainless steel chandelier. Precisely designed of details make minimalism with extra refinement. Besides the dining area on the first floor, a video entertaining area is designed near the window side as well. In this area, a couch was arranged in the middle of the area front facing a 100 inch screen and a long bar-desk behind, which enriching customers’ visual and entertaining experience.
▼二层用餐空间局部,增加游戏互动区并在其中设立沙发,partial interior view of the first floor of the restaurant, a video entertaining area is designed near the window side with a couch
整面墙设计了很多阵列式方形洞口,摆放上憩盒的标志性小椅子,将品牌记忆点集中在此,延续了品牌记忆元素。“吾困乏已极,思欲酣眠则善矣。”简单点说就是,“我快困死了,要是能好好的睡一觉就好了。”
The background behind the couch is painted with coral orange. A square matrix was designed to present the logo of QIBOX, which enhancing customers’ memory of the brand and connection of the space.
▼墙面细节,设计了很多阵列式方形洞口并在其中摆放上憩盒的标志性小椅子,details of the wall surface with a square matrix presenting the logo of QIBOX
▼一层平面图,ground floor plan
▼二层平面图,first floor plan
项目名称:憩盒
设计机构:深圳市一直空间设计|Easy studio
空间设计:黄浩威
设计执行:陈祺文 蔡金宝
项目地址:珠海市香洲区唐家湾镇百花商业街29号107、211号
项目面积:160㎡
完工时间:2019.3
摄影:一直空间设计
材料:麻石、不锈钢、橡木、灰色玻璃
客户:珠海憩盒餐饮管理有限公司
品牌:照明:石客照明;瓷砖:LOFTWILLIAM;装饰灯:金樽灯饰
Easy studio