南京翠贝卡河西旗舰店 | 夜生活与酒吧文化的完美融合

没有人可以统计，世界上究竟有多少夜猫子。黑夜没有白天的明亮，却有白天所不及的透明，暗含着比白天更加真实的情愫。太阳沉入地平线的最后一秒，属于黑夜的童话就会开始，每个城市都有风情万种的夜生活，夜生活离不开酒。酒吧文化的存在已有相当长的一段的历史，历经过繁荣，也熬过了低谷。然而它所受欢迎的程度始终没有改变，慢慢形成了独特的酒吧文化。出入酒吧的有各种社会背景的人，诸如马贼、走私者、艺术家、作家、知识分子以及罪犯、喜剧演员等等。据说英国文学就起源于酒吧，莎士比亚曾是酒馆里的常客，经常是边喝啤酒边写剧本。

No one can count how many people sleep late in the world.Night is not as bright as the day, but more transparent than the day, it has a more real feeling than the day.The sun sank into the horizon of the last second, belongs to the night of the fairy tale will begin and every city has a variety of nightlife, nightlife is inseparable from the wine.Bar culture has existed for a long time which has experienced both prosperity and depression.However, its popularity never changed and it gradually formed a unique bar culture. People of all social backgrounds go to bars, such as horse thieves, smugglers, artists, writers, intellectuals, criminals, comedians and so on.English literature is said to have originated in pubs where Shakespeare was a regular often drinking beer and writing plays.

TRIBECA翠贝卡店铺前部外观，exterior of the TRIBECA front part

然而酒吧文化在中国不过十几年的历史，但是它发展迅速，可以称得上是适时而生。酒吧进入我国后，得到了迅猛的发展，尤其在北京、上海、广州、成都等地，更是得到了淋漓的显现。经过这么多年的普及、改进、变异，酒吧已经覆盖了全国大中小城市，形色各异，特别是在都市人的夜生活中，占着很重要的地位。一年多前，南京一位知名酒吧的老板找到我们，说他想要开一家现有酒吧的分店。原先的店在南京小有名气，很多人都知道。所以得到这个机会，团队还是很兴奋的。北京的酒吧品种多多，上海的酒吧情调迷人，深圳的酒吧最不乏激情。它成为青年人的天下，亚文化的发生地。那么，南京的酒吧，是TRIBECA，设计师们开始构筑一个崭新的公共空间。

设计师们将TRIBECA构筑一个崭新的公共空间，the designers began to make Nanjing TRIBECA Bar into a new public space

PART 1-成果

PART 1-Result

JACKY：建邺区的休闲娱乐产业在南京还是相对稀少的区域，我希望这里会成为河西版块的新地标。

EDDY: 我们需要提出一个全新的概念，这个项目的体量充足，整体会分为四个大版块，整体为长条状，应该是一个街区化的呈现。

NEDO: 是的，我们要打造一个全新的娱乐街区，所以四个版块并不是完全独立的，要有主题贯穿，以及情绪的连接。

正如设计师们所提出来的，整个项目面积750㎡，业态上被分为前部的简餐(A)，中部的威士忌吧(B)，内部的欧洲菜定制餐厅(C)，以及后部的啤酒吧(D)。设计师对每个空间都进行了一个场景设定，轻松惬意的简餐厅，时尚内敛的威士忌吧，简洁动感的欧洲菜定制餐厅，以及欢快活跃的啤酒吧。它们是一个相辅相成的丰富业态，这条街区满足多种人群的多方面的消费需求。空间之间通过大小窗口，门洞，留空，使场景交错，由于每个区域的属性不同，便会产生时空交错的戏剧感。

JACKY: Jianye District leisure entertainment industry is not developed, I hope my bar will become a new landmark of Hexi section.

EDDY: We need to put forward a new concept. This project has a sufficient volume, and the whole project will be divided into four large sections. The whole is a strip which should be a block-like presentation.

NEDO: Yes, we want to create a brand new entertainment district, so the four sections are not completely independent, and there should be theme penetration and emotional connection.

As the designer’s vision, the project covers an area of 750 ㎡, commercial form is divided into the front of the casual dining (A), the central of the whisky bar (B), in-house customises traditional European cuisine (C), and the beer bar at the back (D). The designer set a scene for each space. Relaxed and cozy restaurant, stylish and restrained whiskey bar, simple and dynamic customized restaurant with European cuisine, and lively beer bar. They are a complementary relationship that enables the block to meet the multiple needs of a diverse population. Between the space through the size of the window, the door hole, leave empty, so that the scene staggered, due to the different attributes of each region will produce a sense of space and time staggered drama.

▼业态上被分为前部的简餐(A)，中部的威士忌吧(B)，内部的欧洲菜定制餐厅(C)，以及后部的啤酒吧(D)，commercial form is divided into the front of the casual dining (A), the central of the whisky bar (B), in-house customises traditional European cuisine (C), and the beer bar at the back (D).

简餐厅是白天营业的部分，所以设计师把它设置在了临街的前区，以便在酒吧没有进入营业时间的时候，不会让整体街区显得过于空荡。简餐厅是符合当下审美趋势的，设计师精简到蓝白两种主要色彩，以保证空间的纯净，一整面可以完全打开的折叠门，可以在春秋最舒适的时候，让外摆座位和内部座位融为一体，引入外部相邻的公园内的树丛，创造最佳体验感。

▼简餐厅内部概览，interior of the casual dining area

Casual dining restaurant is open during the day, so the designer placed it in the front of the street so that when the bar isn’t open for business, it doesn’t feel like the entire block is empty. Casual dining restaurant is accord with the present aesthetic trend. Stylist uses blue white two kinds of main color only in order to assure the purity of the space. The restaurant has a full folding door that can be fully opened, allowing the external and internal seating to be integrated at the most comfortable time in the spring and autumn, and introducing the trees in the park adjacent to the outside to create the best experience for consumers.

▼简餐厅是白天营业的部分，所以设计师把它设置在了临街的前区

casual dining restaurant is open during the day, so the designer placed it in the front of the street

▼精简到蓝白两种主要色彩，以保证空间的纯净，stylist uses blue white two kinds of main color only in order to assure the purity of the space.

▼临窗用餐区，window dinning area

▼磨砂玻璃与绿植形成舒适的用餐空间，frosted glass and green plants form a comfortable dining space

在空间内部，简餐和威士忌吧之间实际上是气流共通的。设计师在两个空间之间架起了一个平台，用来放置甲方（JACKY）的爱车，一台古董老爷车。车身的两面分别朝向简餐厅与威士忌吧，两个空间的人各自有了不同的观赏角度，平台下方的方格窗，设计师特别控制了相对较小的尺寸，让两个空间保持连通，又内涵朦胧。

Inside the space, air circulation is actually shared between the Casual dining restaurant and the whiskey bar. The designer set up a platform between the two Spaces to place JACKY’s beloved car, an antique classic car. The two sides of the car face the Casual dining restaurant and the whiskey bar respectively. People in the two Spaces have different viewing angles respectively. The pane window below the platform, the designer specially controls the relatively small size, so that the two spaces remain connected and yet looming.

▼简餐和威士忌吧之间架起了一个平台，用来放置一台古董老爷车，casual dining restaurant and the whiskey bar hasa platform to placean antique classic car

▼简餐和威士忌吧之间实际上是气流共通的，air circulation is actually shared between the casual dining restaurant and the whiskey bar

威士忌吧本身以吧台为核心的环绕式布局，使空间内大部分客人都能与吧台产生互动。吧台在威士忌吧里占据着十分显要的位置，它是空间中最引人注目的部分。而绕到吧台背后的部分设计师进行了抬高，夹合出了一处更私密的雪茄区，也增加了空间的层次。威士忌吧很重要的部分是酒的陈列，设计师在高中低三段高度，都设置了相当有体量感的陈列柜，将来自各个国家的不同品种，不同年份，不同口感的酒填充进空间，无一不发散着醉人的光泽，营造出“藏酒室”的氛围感。顶部的木方格同样也是设计师们推敲了无数次的成果，选用了镀铬灯泡，阻隔了光线向下的影响，变为在顶部与镀铜不锈钢线条的横向折射，使顶面成为灵动又不抢眼的丰富层次。

The whiskey bar itself has a wraparound layout centered around bar counter, so that most guests in the space can interact with the bar counter. The bar counter a prominent position in the whiskey bar which is the most eye-catching part of the space. The section around the back of the bar counter is elevated by the designer, creating a more intimate cigar-smoking area and adding layers to the space. The most important part of the whisky bar is the display of the liquor. The designer has set the display cabinets with a sense of volume in the three heights of high, middle and low, and filled the space with different wines from different countries, different vintages and different tastes, all of which radiate intoxicating luster and create a sense of “wine storage room”.

The wooden pane of dimensional coping also is the result that stylist people passes countless times to deliberate likewise. They choose the bulb that plating chromium can cut off the influence that the light causes downward, become in coping and line of plating copper stainless steel transverse refraction, make top face becomes clever do not grab an eye again rich administrative levels.

▼威士忌吧内部，interior of the whiskey bar

吧台在威士忌吧里占据着十分显要的位置，它是空间中最引人注目的部分，the bar counter a prominent position in the whiskey bar which is the most eye-catching part of the space

▼吧台一侧沙发软座区，sofa area on one side of the bar

▼绕到吧台背后的部分设计师进行了抬高，夹合出了一处更私密的雪茄区，也增加了空间的层次，the section around the back of the bar counter is elevated by the designer, creating a more intimate cigar-smoking area and adding layers to the space

私密感的雪茄区，intimate cigar-smoking area

欧洲菜定制餐厅则被设定成了一栋完全独立的纯白色建筑，为了彰显出它自身的特殊性，建筑内部同样是纯净的白色，座位顶部悬挂下一排仿真绿植，从空间上，压缩了面对面用餐双方的距离，提升了亲密感。一整面白色的墙面用作全景投影的幕布，客人在用餐的同时，通过不同的VIDEO,让客人或身处漫天繁星的夜空，或“潜入”深邃的海底，忽然一头巨大的蓝鲸从身边游过，十分壮观。

▼欧洲菜定制餐厅则被设定成了一栋完全独立的纯白色建筑，the restaurant which customises traditional European cuisine is conceived as a completely separate, all-white building

The restaurant which customises traditional European cuisine is conceived as a completely separate, all-white building. In order to highlight its own particularity, the interior of the building is also pure white. The top of the seat is hung with a row of simulated green plants. From the perspective of space, the distance between the two sides of the face-to-face meal is compressed and the intimacy is enhanced. A whole white wall is used as a curtain for panoramic projection. At the same time of dining, through different videos to make people guests are either in the starry night sky or “dive” into the deep sea. Suddenly, a huge blue whale swims by which is quite spectacular.

▼餐厅内部，interior of the restaurant

▼一整面白色的墙面用作全景投影的幕布，awhole white wall is used as a curtain for panoramic projection

啤酒吧在整体街区的最后端，也是整个业态最厚重最丰富的部分，在这里你能感受到最纯正的美国酒吧文化。空间上，由分布在内部的几个主要建筑围合出了一处“美国小镇”的街道尽头。在这里的每一晚都是狂欢之夜，卸下白天的工作压力，忘却进门之前的烦恼。在这里，只有你和身边的人，或是只有自己和杯中的酒。舞台上来自北欧的乐队演出整晚不间断，舞台下客人们自发的站到走道间开始扭动身体，在灯红酒绿间，每个人都可以被这里的氛围感染。空间里陈列了甲方从世界各地收集回来的各种玩具，生活用品，以及艺术品。很大程度上，这些带有时间性的物件，丰润了空间的维度感。

The beer bar is at the end of the whole block which is also the thickest and richest part of the whole business form. Here you can feel the purest American bar culture.

Spatially, an “American town” is enclosed at the end of the street by several main buildings distributed inside.

Every night here is a carnival night, to unload the work pressure of the day and forget the troubles before entering the door.

Here, it’s just you and the people around you, or it’s just you and the wine in your glass.

On the stage, the band from northern Europe played all night without a break. Under the stage, the guests spontaneously stood in the aisle and began to shake their bodies.

Under the various lights of the bar, everyone can be infected by the atmosphere here.

All kinds of toys, articles for daily use and artworks collected by party a from all over the world are displayed in the space.

These objects with a sense of The Times greatly enrich the dimensional dimension of space.

整体街区的最后端的啤酒吧，the beer bar is at the end of the whole block

酒吧核心舞台空间，stage area at the centre of the bar

▼啤酒吧是整个业态最厚重最丰富的部分，在这里能感受到最纯正的美国酒吧文化

the beer baris the thickest and richest part of the whole business form. Here you can feel the purest American bar culture

空间里陈列了甲方从世界各地收集回来的各种玩具，生活用品，以及艺术品，all kinds of toys, articles for daily use and artworks collected by party a from all over the world are displayed in the space

▼啤酒吧内围合出的空间内部，interior of the enclosed areas at the beer bar

▼洗手间，bathroom

PART 2-问题

PART 2-Problem

然而，前期的设计过程并不是一帆风顺的，方案敲定前，我们花了许多时间与甲方（JACKY）沟通,单平面布局部分，设计师们前期就推翻了二十多稿方案。我们也设想过很多版声势浩大的酷炫布局以及装置，一心想颠覆整个行业。

JACKY：我周游世界，去过无数的专业酒吧，我想把我所见所经历的专业和美好，带给中国。这些设计很酷，但是我从业三四十年的经验告诉我，这样不行。

NEDO: 解总是一个有着丰富的阅历，有着资深酒吧运营经验的老板，我们需要进行一次反思，太过于现代酷炫或者太过于传统的表达，可能都不太合适。

EDDY: 是的，设计并不仅仅是面层上的美观，商业价值同样是必须探索的重要组成，这就需要一定的妥协。

我们一次又一次的进行碰撞，学习和思考。翻阅资料的时候看到一个词——“文化想象”，在中国，酒吧是一个移植过来的公共空间。与酒吧在西方嬗变的历史相比，可以说酒吧在中国只不过是一个没有历史的空间，它是一个舶来的想像性空间。酒吧在中国虽然是一个无历史的空洞风景，但这一风景的空洞其实也并不是一片空白。关于西方的文化想像构成了这些充填物。正是这些想像之物，使酒吧的空洞在中国变得色彩缤纷，并极富特殊的意味。那么如何满足消费者的文化想象，引入我们进入了一个新的议题。“沉浸感”和“场景感”，我们提出了两个新概念，这使得最终呈现出来的效果有着传统英国酒吧的硬朗和美国酒吧的厚重，同时又迎合当下融入时尚气息。

However, the early design process was not smooth sailing. Before the plan was finalized, we spent a lot of time to communicate with JACKY, and the designers overturned more than 20 drafts of the plan in the early stage. We have also envisioned many versions of the showy layouts and installations that are meant to upend the industry’s traditional image with avant-garde designs.

JACKY: I have traveled around the world and been to countless professional bars. I want to bring the profession and beauty I have seen and experienced to China. These designs are cool, but my 30 or 40 years of experience tell me that’s not the way to go.

NEDO: JACKY is an experienced owner with rich experience in bar operation. We need to have a reflection. Either too modern and cool or too traditional expression may not be appropriate.

EDDY: Yes, design is not just about aesthetics on the surface. Commercial value is also an important component that must be explored, which requires some compromise.

▼空间设计轴测，axonometric drawing

PART 3-反思

PART 3- reflection

EDDY：对于整体效果而言，这次的设计是成功的，我们很好地处理了商业和设计之间的平衡。

NEDO：盲目的追求“形”，在任何项目上都是不可取的，文化输出同样十分重要。

平衡设计和商业之间的关系是我们在进行这个项目期间，一直秉持的原则，好的设计必须要同时照顾到体验者的多种感官感受。你可以坐在威士忌吧的沙发里点一根雪茄，像一位优雅的绅士细品杯中的Oldfashion，你也可以和好友三五成群在啤酒吧的舞池里旋转跳跃，发泄情绪。在某天夜晚为她预定一次让舌尖旅行的欧洲菜，一定会十分浪漫。在周末慵懒地睡到午后，到简餐厅点一份Brunch同样是一种十分有态度的生活方式。

EDDY:For the overall effect, the design was a success and we managed to strike a good balance between business and design.

NEDO:Blind pursuit of “shape” is not advisable in any project, and cultural output is equally important.

Balancing the relationship between design and business is a principle that we have always adhered to during the project. A good design must take into account the multiple senses of the experiencer at the same time.You can sit on the couch at the whiskey bar and light a cigar like the Oldfashion in an elegant gentleman’s pinot glass, or you can whip around the beer bar dance floor with your friends in small groups to vent.It must be romantic to book her a bite of European food for a night out.Sleeping in late afternoon on weekends and ordering Brunch at Casual dining restaurant is also an attitude lifestyle.

▼项目很好的实现了商业和设计之间的平衡，the projectmanaged to strike a good balance between business and design

PART 4-结语

PART 4- conclusion

NEDO:翠贝卡（TRIBECA）这个项目对于我们而言，是一次挑战，我们完成的很好。但是设计到此还不是最完美的状态，好的商业设计，一定要经得起商业价值的检验。

EDDY:那么，咱们周末翠贝卡见！

NEDO:TRIBECA was a challenge for us, and we did a good job.

But design to this is not the most perfect state, good commercial design must withstand the test of commercial value.

EDDY:So, I’ll see you in tribeca this weekend!

▼建筑夜景，night scene of the store

▼餐厅部分夜景，night view of the dinning room

▼平面图，plan

▼公共部分及欧洲餐厅立面，public & Europe food elevation

▼公共区域部分细节，detail of the public area

▼啤酒吧立面，beer bar elevation

▼啤酒吧构造细节，beer bar construction detail

威士忌酒吧立面，whisky bar elevation

威士忌酒吧细节，whisky bar detail

项目名称：TRIBECA 南京河西旗舰店

项目地址：南京市新地中心

面积：750m²

设计公司：南京市線状建筑设计研究室

主案设计师：许智超、倪鹏飞、解刚

设计团队：许智超、倪鹏飞、解刚、吴壮、陈雷、严庆、秦正保、贡方圆

施工图深化：谷木

摄影：Emma

类型：酒吧、餐饮

材料：木饰面、烤漆不锈钢、镀铜不锈钢、长虹玻璃、瓷砖

Project name: TRIBECA Nanjing Hexi Flagship Store

Location: Nanjing, China

Location: Nanjing New Land Centre

Product surface: 750 square meters

Design company: NANJING LINEAR ARCHITECTURE

Main case design: Xu Zhichao, Ni Pengfei, Xie Gang

Interior design team: Xu Zhichao, Ni Pengfei, Xie Gang, Wu Zhuang, Chen Lei, Yan Qing, Qin Zhengbao, Gong Fangyuan

Deepening construction drawings:Gu Mu

Photograph: Emma

Type: Bar, Restaurant

Material: wood veneer, Painted stainless steel, Copper plated stainless steel, Changhong glass, ceramic tile