巴塞罗那 Xcelirate 总部丨西班牙巴塞罗那丨Lagranja Design

Popular culture, a dash of irony and a mega-dose of fun underpin new offices for Xcelirate in Barcelona.

Xcelirate is an expanding digital entertainment content provider with a reach. Many of its staff work from home in far-flung locations. In a step to take the company forward and attract talented young programmers, the company decided to open a hub in Barcelona – a city renowned for its digital start-up culture and fantastic lifestyle.

Xcelirate rented a top-floor office with a terrace on Passeig de Gràcia – Barcelona’s most prestigious avenue. Although the space was already fitted out as a functioning office, Xcelirate’s directors wanted something that expressed their company’s values. They wanted to inspire their young team and provide a unique, fun environment that would bring out their professional best. Their vision for a workspace that was dynamic, fluid and just a little irreverent. The décor had to encourage people to connect, innovate and imagine, and let them be creative whether they were sitting at a desk or on the terrace.

“This project is slightly different from other workspaces we have done in so much as strategy took prime priority,” says Gerard Sanmartí co-founder of Lagranja Design. “Rather than focusing on ‘interior design’ in the classic sense, we thought about communication and user experience.“

Although Xcelirate operates in the digital realm, physical meetings – between both staff and clients – are important. For these occasions, the designers created thematic meeting rooms that pay homage to recent online phenomenons. In one, you step into the world of Narcos – with jungle wall motif, historic photos of Pablo Escobar and his entourage and a central table featuring the show’s name in powdery white font. Another takes you to a bank vault – the main stage for the hit Spanish series La Casa de Papel (‘Money Heist’) where the Anonymous facemask worn by characters in the series and private strongboxes are the visual codes.

The shared workspaces of the new Xcelirate HQ present a similar sense of diversion, but with a stronger emphasis on productivity. Lounge areas and informal work nooks have been fitted out and Lagranja-designed chairs, stools and sofas in softly rounded forms and warm textiles. Taking inspiration from video games arcades, the ‘Recreation Room’ features neon wall installations of Pacman, Space Invaders and other famous characters of the genre. They share company with illustrations by Barcelona-based illustrator Javier Royo on the curtain window to the terrace, his little creatures creating quirky interactions with the city’s famous skyline.

Beyond interior design, Lagranja also created the storyboard for a cool recruitment video that showcases the new Xcelirate offices as a colourful, thematic work and playground for the world’s best tech talent. Produced by Kinkifactory, it communicates the design concept with a new medium that reaches out beyond the physical space and highlights its features in a fun and animated way.