德派汉纱麓湖旗舰店丨中国成都丨素合上域设计

Hennesa汉纱纱窗店位于成都市麓湖，总面积280㎡，整个项目从前期沟通到方案设计再到后期施工、软装摆场，针对每一个细节都经过仔细推敲。过程虽然繁琐，但当效果呈现出来以后，觉得都很值得。

Hennesa Hansha Screen Store is located in Luhu, Chengdu.Total area 280㎡,The entire project from early communication to scheme design to later construction and soft decoration,Carefully considered in every detail.Although the process is cumbersome,But when the effect is shown, it is worth it.

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每一种产品都有自己的独特的属性，我们该如何寻找并呈现自己产品的特色？这是本案的目标亦是最大的难点。

Each product has its own unique attributes. How do we find and present the features of our products? This is the goal of this case and the biggest difficulty.

Hennesa研发的是纱窗（纱门）类高端产品，产品拥有的功能、规格、材质均具有唯一性，因此就产品自身而言，她已经拥有绝对的市场竞争力。

Henneas develops high-end products such as screen windows (screen doors),The functions, specifications and materials of the products are unique,Therefore, as far as the product itself is concerned, she already has absolute market competitiveness.

光是世界的缝隙，亦是呼应产品属性的重点手法。前区空间满顶洒落的光，磅礴、永昼。顶面木作造型序列排布烘托出空间应有的节奏、氛围。

空间中的造型墙，我们将它视为确立空间节奏、喻示空间区隔并满足产品陈设功能的道具，以此使空间呈现不同的面貌。

Light is the gap in the world, and it is also the key method to echo the attributes of the product. The space in the front area is full of scattered light, majestic and eternal day. The arrangement of wooden shapes on the top surface sets off the rhythm and atmosphere that the space should have.

空间配色中，我们为“红”留了一席之地，或可视作色彩点缀，更可说是挑起空间格调的重中之重。

In the space color matching, we have reserved a place for "red", which can be regarded as a color embellishment, and it can be said that it is the most important thing to provoke the space style.

金属、微水泥、玻璃砖等材质赋予空间以浅灰为基调的主色，Hennesa的产品特性赋予空间冷静、沉稳的格调。在此基础上，红色以夺目之姿进入，鲜明有力，在相对统一的色彩中跃然入目，活泼、愉悦、尊贵。

Materials such as metal, micro-cement and glass bricks give the space the main color of light gray. The product characteristics of Hennesa give the space a calm and steady style.On this basis, red enters in a dazzling manner, bright and powerful, and pops into the eye in a relatively unified color, lively, joyful and noble.

生活方式不能凭空“捏造”或人为“制造”，我们让Hennesa摒弃直白的商业诉求，依托生活中形成的审美和价值观，以建筑设计思维，为Hennesa创造一个自然、闲适且不觉功利的产品陈设空间。

Lifestyle cannot be "fabricated" or artificially "manufactured". We let Henneas abandon straightforward business demands, rely on the aesthetics and values formed in life, and use architectural design thinking to create a natural, leisurely and utilitarian product for Hennsea Furnishing space.

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项目名称 | 德派汉纱麓湖旗舰店

Project Name | Depai Hansha Luhu Flagship Store

项目区位 | 成都麓湖簏坊中心

Project location | Chengdu Luhu Jifang Center

主创设计师 | 付军

Designer | Creator: Fu Jun

辅助设计 | 何松林 蒲韵屹

Auxiliary Design | He Songlin Pu Yunyi

硬装深化设计 | 郑玉琼 彭文鑫

Hardcover detailed design | Zheng Yuqiong Peng Wenxin

软装设计 | 文凤娇

Costume Design | Wen Fengjiao

项目完工时间 | 2021年10月

Project completion time | October 2021

文字/图片：素合上域设计

素合上域设计(原付军工作室、集创设计)是由付军先生04年创立的 一家致力于原创及体现个性化的创意型设计公司多年来为餐饮办公室酒店私宅等提供从设计到软装板块的整体设计服务.

素合上域设计注重“人文”并关注“艺术”，使用“策略”思维来解决商业客户的需求,形成差异化也在为中小型建筑(自建项目及民宿项目)需求的业主提供建筑设计服务,用建筑师的视角来探索“人与环境”的关系并结合室内进行一体化定制。

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