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Location: Hard, Austria
Design: Designliga
Client: ALPLA
Studio A, a subsect of Austrian packaging company ALPLA, uses a research-driven, comprehensive and optimized approach to streamline the development process. Its new office by Designliga in Hard, Austria, facilitates these newly devised workflows.
Key features
Designliga created a new, comprehensive workspace for packaging company ALPLA's subdepartment Studio A at its headquarters in Hard, Austria. Studio A develops innovative packaging solutions and its new department space facilitates the process from start to finish. Its goal is to optimize packaging designs to minimize time, cost and environmental impact. The business involves collaboration from many different disciplinary departments. The space, therefore, has to easily facilitate interaction between these parties.
Studio A's workflow required flexible workstations, configurable workshop rooms, product sample staging areas, a 3D-printer area and virtual and augmented reality spaces for interaction with prototypes before production. An interconnected lounge area makes design references to local architecture, an homage to the company's origins, while also providing employees with a place to connect beyond workspaces.
Frame's take
With the establishment of Studio A, ALPLA internally invented a new type of work. Built on collaboration, research and making development processes more efficient, the new venture required its own space distinctly separate from the company's day-to-day operations. Research-driven, forward-facing, reimagining workflows requires an equally as experimental and inventive work typology, which an agile workspace certainly allows for. In creating a wholly new work process, the physical space in which it takes places is essential. Besides the integration of specialized equipment and technology like a 3D printer and augmented and virtual reality, it requires the overhaul of less-than-inspiring and dynamic spaces. For Studio A, Designliga delivered an office that connects all aspects of the workflow – a mixture between a sort of internal porosity and agility – which altogether enables a new type of work that would perhaps otherwise be unachievable.