玛润奇家居生活美学馆丨中国杭州丨杭州戎笛建筑设计有限公司

项目位于浙江杭州，是一个2000㎡超大型生活美学馆，致力于呈现给用户一个魔幻超现实的沉浸式家居体验空间。

Located in Hangzhou, eastern China’s Zhejiang Province, this mega project is a 2,000m2 life aesthetics museum. It offers viewers an immersive home experience that is almost magical and surreal.

设计团队秉承“用艺术来复兴家具，以家具来诠释艺术”的品牌理念，以电影《降临》为灵感，通过多角度的弧线和曲面，重组、叠加形成椭圆形结构，并以此作为主体元素，融入展览空间的设计，打破了家居空间与时尚艺术的壁垒，展现出空间与氛围的经营美学。

Guided by the brand concept of "invigorating furniture with art and visualizing art with furniture" and inspired by the film Arrival, the design team reorganizes and superimposes multi-angle arcs and curved surfaces to form a oval structure, and integrates it as the main element into the design of the exhibition space, breaking the barriers between household space and fashionable art, and showing spectators the aesthetics of space and ambience.

展馆外观采用波浪型立面幕墙形成半开放式的入口，使用户对其内部空间产生神秘感，同时呼应内部空间，与之衔接。

The exhibition hall adopts a wavy curtain wall facade that forms a semi-open entrance, creating a sense of mystery about the inside while echoing and connecting with the interior space.

▲波浪形立面幕墙 ©池敏

一层为展示空间，采用围透划分空间的手法，以有机形或弧形的隔断划分出张弛有序的陈列分区，构成顺畅丰富的空间流线，并通过空间尺度、形状、颜色的变化和现代声像技术的应用，形成不同的陈列形式，引起用户在浏览过程中逗留的时间差异，激发探索和发现的乐趣。其中，椭圆元素的穿插应用在前进过程中给予用户不断变化的视觉构图，并与地下展厅相照应。

The first floor is the exhibition space where organic shapes and arcs are used to partition the display area and create well-arranged sections by means of encircling and dividing, forming smooth and variegated spatial lines. Through the changes of spatial dimension, shape, color and the application of modern audio-visual technology, the design team is able to create various forms of display that causes different length of stay and increases the fun of exploration. The alternate application of the oval shape, which is also adopted in the underground section, presents viewers with a constantly changing visual layout as they proceed forward.

▲弧形隔断陈列区 ©池敏

▲弧形元素与地下展厅相照应 ©池敏

地下空间在一层展厅的基础上，强调视觉体验与独特家居美学理念的输出，致力于将空间作为家庭情景的载体，尝试统一用户的行为需求和情感需求，建立空间形态与用户家庭情感的联系纽带。

On the basis of the first-floor exhibition hall, the underground space focuses on visual experience and the promotion of home aesthetics. Taking the space as a vehicle for household scenarios, this section is designed to unify viewers behavioral and emotional needs and establish a link between the forms of space and family bonds.

设计团队提取电影中的“飞梭”元素，形成未来主义的巨型椭圆块体来模拟“飞船降临”的姿态，打破地下空间的滞涩感，同时借飞船的装载特性传达产品装载、运输情感，建立人际联系的价值。此外，室内外景观的融合渗透，搭配自然色彩和原始肌理的应用，以近似“家”的质朴舒适格调，带给用户现实与幻想交错的视觉和情感体验。

The design team borrows the "flying shuttle" element from Arrival and creates a huge, futuristic oval structure to simulate the “descent of spacecraft” which eliminates the dullness and stagnancy of the underground space. As a kind of carrier, spacecraft represents the project’s valuable role in carrying emotions and building interpersonal relationships. In addition, the integration of indoor and outdoor landscapes, and the use of natural colors and textures create a simple and comfortable home-like style and bring users a visual and emotional experience mixed with reality and fantasy.

▲现实与幻想交错的视觉效果 ©池敏

项目名称：玛润奇家居生活美学馆

设计方：杭州戎笛建筑设计有限公司

设计团队：主案：胡陈成 ,团队：阚宇彤、金陈泽

项目地址：杭州市滨江区第六空间品牌大道F01

材料：GRG，GRC，微水泥Project name:MAGISTER UT Living

Aesthetics Pavilon

Project type:Exhibition hall

Design:Hangzhou Rongdi Architectural Design Co., Ltd.

Design year:2021

Completion Year:2022

Leader designer - Team:Leader designer：Johnny Hu , Team：Yutong Kan , Chenze Jin

Project location:F01,Brand Avenue,Derlook Market,Binjiang District,Hangzhou,China

Gross built area: 2000㎡

Photo credit: Min Chi

Clients:Hangzhou Marunqi Furniture Manufacturing Co., Ltd.

Materials:GRG,GRC,Micro Cement

杭州戎笛建筑设计有限公司，是一家于杭州创立的空间设计事务所。业务范围涵盖商业咨询、建筑/室内/景观及软装设计等相关行业领域。戎笛设计致力于为合作伙伴提供专业、美观且富含人文关怀的空间设计综合解决方案。

核心团队来自海外地区、中国美院及蓝绿城等行业精英，拥有丰富的商业洞察力和全球化设计视野。多年来，团队在文旅度假、多元办公、复合商业、高端私宅等领域有着广泛的实践经验。

Hangzhou Rongdi Architectural Design Co., Ltd. is a space design office founded in Hangzhou. Its business covers business consulting, architecture / interior / landscape and soft decoration design as well as other related industries. Rongdi design is committed to providing professional, aesthetic and humanized comprehensive solutions to space design for partners.

The core team consists of industry elites from overseas areas, Chinese Academy of Arts, Bluetown, Greentown and so on, which has a rich business insight and global design view. Over the years, the team has accumulated extensive practical experience in the fields including culture, tourism and vacation, diversified office, compound business and high-end private residence.