成都儿豁酒馆设计丨中国成都

——“晚上一起喝点嘛？”——“要得 儿豁！”设计理念

Design concept

成都人爱耍、更会耍

酒馆逐步成为"微醺"放松的一种生活方式

针对客户群的特点，本次设计

以个性不羁的工业风格为基底，糅以科技、市井等潮流元素

造一个快意洒脱的杯酒江湖

Chengdu people love to play, but also can play

The tavern has gradually become a "relaxed" way of life

According to the characteristics of customer base,this design based on the uninhibited industrial style,Mixed with technology, market and other trend elements

Create a happy and free glass of wine

VI 应用

LOGO主要以文字方式呈现

对品牌名的字体进行设计

增加品牌名称辨识度

The logo is mainly presented in the form of text, Design the font of brand name, Increase brand name recognition

以两只争猛斗狠的狮子为主体形象，骰子、酒杯等元素辅助展现。电光火石间显露出一种少年意气。

With two fierce fighting lions as the main image, Dice, wine glasses and other elements to help show. There was a youthful spirit between lightning and flint.

空间设计

Space design

为空间铺叙“微醺”内涵

以建筑、光线、声音场景为配方

调和、摇匀置于空间中，便成就了一方场酣畅胜地

Describe the connotation of "slightly drunk" for space.

It is formulated with architecture, light and sound scenes.

Mix and shake well and put it in space,It has become a happy resort.

三层超大空间，整体布局开阔宽敞

Large space on the third floor, open and spacious overall layout

一层、二层将人与人之间的距离收缩，使烦恼和忧愁消散开来；而三层沉浸式体验场景的打造使倾诉欲升至最甚。

The first and second floors shrink the distance between people, Dissipate troubles and sorrows; The creation of three-tier immersive experience scene, Make the desire to talk the most.

对卡座区划进行不完全隔断

探寻社交的更多可能性

毕竟，人生如酒是谁都能说上两句的

Incomplete partition of card seat zoning

Explore more social possibilities

After all, life is like wine. Anyone can say two words

橘色灯光与舒适的皮质座椅，营造出随性惬意的社交空间

Orange lights and comfortable leather seats, Create a casual and comfortable social space

星球缀在黑夜中的“心醉”红与黑交融的“神迷”，在飘渺与现实中，创造独特的多重体验感

The "Ecstasy" of the planet in the night

The "mystery" of the blending of red and black,In the misty and reality,Create a unique sense of multiple experiences

霓虹与金属相映渲出街头的潮酷魅力

Neon and metal match each other,Show the cool charm of the street

打磨细节，追求至臻

将VI设计应用在实际场景中

对品牌印象进行强调

增加空间活力

Polish details and pursue perfection

Apply VI design to the actual scene

Emphasize brand image

捕捉客户群拍照打卡习惯的心理

增强视觉艺术，打造多风格场景

Capture customers’ psychology of taking photos and clocking in

Enhance visual art and create multi style scenes