上湾情怀 | 新中式售楼处的创新设计

随着时代的变迁和经济的发展，人们的生活和审美越来越趋向于现代化，然而也有一些文化历久弥新重新展露出他们的情怀和特有的风貌，民族的文化极不应该在时间的长河里被淘汰和取代，反而应该被继承和世代相传。设计的创新在于突破更在与对历史文化的尊重和保护。福建漳州的客家文化标识-客家土楼代表着这一方水土上生息的人们，我们希望用设计来延续客家人的情怀，作为售楼处，我们想告诉您：最伟大的营销是情怀的感召！

With the changes of the times and the development of the economy, people's lives and aesthetics tend to be more and more modernized. However, there are also some cultures that have been renewed and re-revealed their feelings and unique features. The culture of the nation should not be eliminated and replaced in the long river of time. Instead, it should be inherited and passed on from generation to generation. The innovation of design lies in the breakthrough and the respect and protection of history and culture. The hakka culture logo of zhangzhou, Fujian province -- hakka earth building represents the people living on this side of the land and water, we hope to use the design to extend the feelings of hakka people.

工艺发挥着举足轻重的作用，结构亦是中国工匠技艺的精髓，在世界舞台上成为一大特色。本案基于新中式风格，精工细作了悬挂在天花区域的吊饰艺术装置，在每一个细节和不易发现发现地方都深藏陈设艺术的魅力。

The structure of crickets is also the essence of Chinese artisan skills and has become a major feature on the world stage. This case is based on the new Chinese style. The elements of the tenon are applied, and the pendant artistic devices suspended in the smallpox area are carefully crafted. The charm of the art of setting up is hidden in every detail and difficult to find.

犹如走在大好山河之中，阅风光无数，拓展了视野，抒发了情怀。

因这一元素的启发，我们将室内承接两层空间的楼梯设计成建筑几何感极强的螺式结构，承上启下，成为销售中心最为抢夺眼球的风景。

It is like walking in the mountains and rivers, reading countless scenery, expanded the visio expressed feelings.

Inspired by this element, we designed the stairs that undertake two floors of space in the inter into a very strong spiral structure with a strong sense of architectural geometry. From top to bottom, we became the most eye-catching landscape in the sales center.

生活技艺成品，展现了中国工匠的智慧结晶。我们选取又代表性的艺术符号将其打造成艺术品，陈列在售楼处展示区，让客家文化一览无余，点缀着整个空间，传递出客家文化的信息。

The finished product of life skills in the earth building shows the wisdom and crystallization of Chinese craftsmen. We choose and representative art symbols to make it into works of art, displayed in the exhibition area of the sales office, so that the Hakka culture is unobstructed, dotted with the entire space, and conveys Hakka culture information.

贵宾区高雅气质符合高端品味，独具优雅的售楼处在此空间中得以提升。富有文化气息的摆件， 烘托“大家”典范！

The elegant temperament of the VIP area is in line with high-end taste, and the unique elegant sales are promoted in this space. Rich in cultural atmosphere, the "everyone" model!

建筑在静态的呼应下，呈现出一种镜像的感觉，简洁大方、宁静平和的静面水景给人带来平静、亲切、柔和的感觉，有种惬

意的质感，提升了整个画面.

 The static Echo, presents a mirror image feeling, simple and generous, quiet and peaceful still water scene to bring calm, kind, soft feeling, a kind of comfortable texture, enhance the entire picture.

项目名称：

中海漳州龙文区中海上湾售楼部

Project name:

Zhonghai Zhangzhou Longwen Distric Zhonghai Bay Sales Department

项目地点：福建漳州

Project location:

Fujian Zhangzhou

项目面积：650㎡

The project area: 650 ㎡

华

墨国际设计

致力于为人们创造舒适的生活环境

通过环境熏陶人们性情

树立一种全新的生活方式

在品质上让人们感受到品味

继而在心灵上获得丰盛的满足感