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丹霞地貌融入餐厅,呈现简约原生态就餐体验

2020/06/29 21:30:39
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丹霞地貌融入餐厅,呈现简约原生态就餐体验-0
小康生活餐厅
Xiao Kang Life Restaurant
中国,韶关
Shaoguan, China
设计面积  /
SIZE    2050㎡
竣工时间 /  DATE    2018年5月
丹霞地貌融入餐厅,呈现简约原生态就餐体验-8
小康生活作为一家以食材为主打的原生态餐厅,已经有超过二十五年的经营历史。长久以来一直坚持“心灵手巧,手心相传。得自然之馈赠,朔手作之美肆。”的匠人精神,在当地口口相传。我们认为,新鲜的定义不仅在于健康的食材,更在于在对的时间和空间,被送到我们的餐桌上。希望从品牌营销的角度重新定义空间设计,让餐厅的每个视觉元素都能转化成传播的元素,向大众讲述关于“舌尖上的丹霞味道”这样一个故事。
As a restaurant focus on original food materials, Xiao Kang Restaurant has a business history of more than 25 years. It has long been adhering to the craftsman spirit of "obtaining the gift of nature and inheriting the exquisite craftsmanship." We believe that the definition of freshness is not only about healthy ingredients, but also about being delivered to our table at the right time and space. We hope to redefine the space design from the perspective of brand marketing so that every visual element of the restaurant can be transformed into communication elements and tell the public a story about "the taste of Dan Xia on the tip of the tongue".
丹霞地貌融入餐厅,呈现简约原生态就餐体验-11
丹霞地貌融入餐厅,呈现简约原生态就餐体验-12
小康生活所在的韶关市,因其著名的丹霞地貌而闻名于世。我们在方案的设计中,通过简洁的线条元素,金属以及原木的材质效果,搭配水纹丝印玻璃的通透感,搭建出一幅错落有致的丹霞地貌山水画,引领食客进入到简约而抽象的“韶关山水画”中。设计上还将点心蒸笼作为立面元素形成空间隔断,在空间中运用原木条与金属搭建了意向性的房屋造型,使得整间餐厅既要保证好奇感的产生,也能给食客带来别样感官享受的就餐体验。
Shaoguan city, where Xiao Kang Restaurant is located, is famous for its Danxia landform. In the design of the scheme, through simple line elements, the material effect of metal and wood, combined with the transparent sense of glass screen, we build a well-arranged Danxia landscape painting to lead diners into the simple and abstract "Shaoguan landscape painting". In the design, the dim sum steamer is used as the facade element to form a space partition. In the space, wood strips and metal are used to build a house shape, so that the whole restaurant can keep the creation of asense of curiosity and bring diners a different sensory enjoyment of the dining experience.
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丹霞地貌融入餐厅,呈现简约原生态就餐体验-17
在整个空间的布局上,选用了多种座椅形式以满足不同的就餐群体的需要。以中式屏风、绿色植物和中式格栅等进行空间的划分和再分割,让整个餐厅更具有岭南庭院的趣味性。同时也通过在空间中穿插的整排金属水纹图案玻璃转轴门,为空间从格调化的精致就餐模式转变到集合化的聚会就餐模式提供了更大的便利性和可操作性。
In the layout of the space, a variety of seats are chosen to meet the needs of different dining groups. Using the screen, green plants and grille to divide the space and making the whole restaurant more interesting of lingnan courtyard. At the same time, it also provides greater convenience and operability for the space to change from the refined dining mode to the gathering dining mode through the whole row of glass rotating shaft doors interspersed in the space.
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丹霞地貌融入餐厅,呈现简约原生态就餐体验-21
丹霞地貌融入餐厅,呈现简约原生态就餐体验-22
在材料的运用上,空间主要选用了原木材质和拉丝黄铜金属等装饰材料。从经济实用性出发,为整个空间材质的感觉奠定了现代原生态的设计氛围。同时选用了岭南地区旧时常见的藤编元素穿插其中,让空间的年代感和地域性得到表现与传达。地面的瓷砖也选用了更接近于大地颜色的深灰色,力求还原出“山水之间有农家”的餐厅新形象。
On the application of material, the space basically chose the adornment material such as material of wood and brushed brass metal. From the perspective of economic practicality, it creates a modern original ecological atmosphere for the feeling of the whole space material. At the same time, the traditional rattan weaving elements in Lingnan area are selected to use inspace, so that the sense of time and regional space can be expressed and conveyed. The ceramic tile of the ground chose the dark gray that is closer tothe color of the earth, as well as display the new image of the restaurant.
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丹霞地貌融入餐厅,呈现简约原生态就餐体验-27
小康生活餐厅在投入使用后,迅速成为了当地的美食潮流品牌。受到了当地年轻主流消费群体的一致好评,也成为了潮人打卡的网红餐厅。在打开新的消费者市场的前提下,也通过创新的设计为小康生活的老顾客群体建立了更高的品牌忠诚度。
After being putinto use, Xiao Kang Restaurant quickly became a local food trend brand. It hasbeen well received by the local young mainstream consumer groups, and becomethe web celebrity restaurant for hipsters to punch in. On the premise ofopening the new consumer market, it also establishes higher brand loyalty forthe old customer group through innovative design.
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摄影
:张佳思
Photos By Zhang Jia Si
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