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南枝记正港味 | 简约时尚的新港式餐厅设计

2019/07/15 19:00:00

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春满园品味居粤式茶点丨中国揭阳

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这是一家正港式连锁品牌餐厅的分店设计，设计师从环境营造的内在向度出发，通过深入思考并梳理呈现美食与文化、时尚与传统的关系，铺陈出达至内心的情感交流通道。

This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.

与去年的南枝记江阴店项目相比，本案虽然空间更简洁低调，但气质却更为成熟稳重，就如同品牌成长的过程，从稚嫩到成熟，一步一步，与潮流俱进，与时间同行。在这里，寻不到老港式的喧闹与嘈杂，既有东方的含蓄柔情，又不失西方的古典韵律，如此兼容且新派的风格，像极了心中香港的模样。

Compared with last year’s South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.

产品的品质和种类的丰富度，只是食客们的基础诉求，而环境的情景化、个性化、品牌美学才是品牌圈粉的重要因素。因此，如何能既有“正宗港味儿”又有新的角度和思索，成为本案空间表达的重心所在。设计团队遵循品牌一贯的精致简约之道，注重凸显空间的虚实与流动性。以通透、纯粹、细腻的视觉呈现，在理性与时髦兼具的风格下，跳脱出大众对于港式餐厅的固有印象，灵动又不乏舒适。

The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case. The design team follows the brand’s consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public’s inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.

设计使用不同的材料和色调区分不同的功能区域，减少了在空间内设置物理隔断，使得各功能布局在无形分隔中赫然呈现，且极具体块感。同时，也让简约蕴含于设计表象。目光所及，流畅的线条铺陈于立面、顶面，勾勒出工巧的纹理细部，而内嵌考究的灯光更令质感得以升华。

The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.

此外，简单的内部装饰遵循同样的简约精神。纯粹的几何形状和简单的装饰让人感觉既低调又有意义。餐厅内的家具、照明和装饰均为红白黑色调，整体和谐统一，大气又不失艺术感。座椅采用较为温润的木色，使室内空间的氛围更加清新自然。错落有致的吊灯，软化空间方正感，勾勒出视觉宣泄点。整个空间的色泽交替与造型转换，充分调动了视觉张力。

In addition, the simple interiors follow the same minimalist spirit. The pure geometry and simple decoration make people feel both low-key and meaningful. The furniture, lighting and decoration in the dining room are all in red, white and black tone. The whole restaurant is harmonious, unified, and full of Artistic feeling. The chair is made of warm wood color, which makes the atmosphere of the interior space more fresh and natural. The scattered chandeliers soften the sense of square space and outline the visual catharsis point. The alternation of color and shape of the whole space fully mobilizes the visual tension.

包间借助水磨石、木材、皮质以及镜面构建界面关系，既有过渡延展，又有细节层次，衬托出丰富多元的空间质感。

With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.