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都市隐世瑰宝——EMME 上海上生·新所旗舰店

2019/06/14 20:43:45

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EMME prides itself on its collection of cashmere, silk and other exquisite textiles. It has chosen its first location at the Columbia Circle, a recently rehabilitated hub that is bustling with commercial and cultural activities. Among its neighbouring prominent historical and industrial buildings, the boutique has been designed as a hidden gem off the beaten track, making a connection with nature and delivering the brand’s pursuit of quality in life.

EMME是一个以羊绒、丝绸和其它精美纺织品著称的品牌，专注于将现代设计元素注入天然材料之中。这品牌的第一家店铺选址位于上海的上生·新所，这是一个在上世纪二十年代承载欢乐与喧嚣的私人乡村俱乐部。如今，昔日的历史痕迹和工业建筑在新时代的催化下，已华丽转身为商业和文化活动的社交中心。置身于邻近熙熙攘攘的建筑群之外，这家店铺犹如一颗被精心收藏的宝石，等待着来往过客的探索与发现。芝作室透过空间设计维系着人与自然的联系，传达着品牌对于生活品质的追求。

The retail site is on the ground floor of building no. 21 which is tucked away from the main street. Lukstudio sees the original shortcoming as an opportunity to create an architectural promenade.

店铺位于与主街相隔较远的21号楼的底层，地处僻静。芝作室将这一缺陷转化为契机，借此打造了一个建筑游廊。

concept diagram设计概念

Adding a verandah structure surrounding a minimal front yard, the new storefront gives a serene first impression. The additional envelop is comprised of concrete panels with wood grain imprint and wooden slats; while the former encloses, the latter reveals. When one passes through the entrance, movement activates the see-through structure and performs a visual rhythm.

凉亭式的构件被增加在极简式庭院的外部，为店铺赋予了宁静低调的第一印象。这层新增的表皮由带有木纹的混凝土预制板以及木格栅构成，伴着门前低矮的灌木丛以及院中枫树将原有外立面掩映其中，若隐若现。每当穿行其间，视线所及之处，随着身影移步易景，仿若一首视觉旋律。

The boundary between interior and exterior is blurred to create a presence of nature in the store. The outdoor concrete wall texture is continued to the indoor gallery, visually connecting the two entry spaces into one.

为了使自然更好地融入室内，建筑内外的边界被刻意模糊。芝作室将室外混凝土墙的纹理延伸到室内走廊，由此，两个入口空间便在视觉上浑然一体。

On a good day, a pair of sliding doors physically opens the yard to the store.

择一风和日丽的日子，打开一对宽阔的玻璃移门，庭院便向店铺完全敞开。

Apart from framed views of the yard and planting trees within the store, the idea of nature is further expressed with materiality and lighting.

芝作室在设计上对自然的追求除了在店铺内对户外庭院的框景，在每有日光之处添置绿植以外，更体现在对材质的选择和灯光的设计。

A light palette of stone, wood and polished concrete is chosen to complement the natural cashmere garments on display. Together with the use of diffused sunlight, a cozy atmosphere is conjured to soothe the body and the mind.

石材、木材和抛光混凝土被精心调和，以配合纯天然羊绒服饰的展示。漫射的自然光被设计师巧妙地加以利用，变换出足以舒缓身心的恬静氛围。

While the open floor design fulfils the purpose of a retail store, the various display zones recalls different parts of a house. Entering a parlour with central plinths and a big opening that frames a sunroom behind;

开放的空间设计足以满足零售店铺的运营需求，种类各异的展示空间仿佛一个“家”的各个组成部分。步入“客厅”，中央的洞石展示基座便映入眼帘；行至底端，一个大尺寸的开口便将后方的阳光房框景其中。

a white stone-clad box that greets visitors like an open dressing room;

白色石材包裹的方盒子犹如一个开放式衣帽间，招呼着每一位前来的顾客；

a sitting area with a view to the courtyard.

享有庭院视野的休息区。

The idea of spatial continuity is further enhanced by a series of mirrors that fuses the layered interiors.

一系列镜子的应用，层叠映射出室内的丰富层次，越发彰显了空间的延续性。

The hermit character of the store changes dramatically as the sun goes down, the verandah structure transforms into a lantern that guides visitors along to explore within.

当夕阳西沉，被灯光点亮的外立面木格栅摇身一变成为一盏发光的大灯笼。店铺宁静隐世的气质变得更富于戏剧化，吸引路人张望探索。

A retail space that allows visitors to pause and connect with nature is extremely precious in an urban setting. Lukstudio wishes these endearing moments of simple beauty would be cherished by others who visit this urban retreat.

在当下的社会环境中，一个能让人驻足，休憩，拥抱自然的商业空间尤其弥足珍贵。芝作室希望将这些不朽的美好片段与所有有缘前来都市归隅的你们共享。