Moncler 迪拜购物中心旗舰店

Moncler与Gwenael Nicolas /Curiosity合作，在迪拜开设了他们的第一家单品牌精品店，这加强了该品牌在中东的影响力。

Moncler collaborated with Gwenael Nicolas / CURIOSITY to open their first mono-brand boutique in Dubai, which strengthens the brand presence in the Middle East.

该项目位于迪拜购物中心内，这是世界上最大的购物中心之一，也是奢侈品购物不可避免的停站，总面积为250平方米的精品展示了新的建筑概念，体现了品牌的遗产和当代品质的结合。

This project Located inside the Dubai Mall, one of the world's largest shopping centres and unavoidable stop-off point for luxury shopping, the boutique with total area of 250 sqm shows the new architectural concept, embodying a combination of the heritage and the contemporary quality of the brand.

立面以巨大的白石迎接来访者，犹如一座冰山漂浮在巨大的中庭中，向观者展示了品牌的精髓。细腻的石刻刻画了破碎的冰块表面，表达了大自然的美和力量。当游客进入室内时，他们会惊讶于垂直的室内空间与入口的印象形成了显著的对比。

The facade welcomes visitors with a large white stone like an iceberg floated in the huge atrium, which shows the viewer the essence of brand. Delicate stone cutting portrays the surface of broken ice blocks, which expresses beauty and power of nature. Visitors will be surprised by the vertical interior creating the significant contrast with an impression of the entrance, when they come inside.

非常高的天花板给游客带来了在森林中探险的愉悦体验，漂浮在不同高度的产品展示，自然会引导游客找到自己喜欢的物品，给他们购买的乐趣。

The very high ceiling gives visitors enjoyable experience like exploring in a forest, with floating products displayed at different heights, which will naturally guide visitors to find their favorite items and give them fun to purchase.

大自然的力量也通过精心挑选的深色木材和灰色石头的配色来表达。它们的纹理体现了精致和优雅的同时，为品牌的所有系列创造了一个永恒的舞台。与黑暗的商店区域相反，试衣间覆盖着白色绗缝皮革，表达出Moncler羽绒服的内衬。

The strength of nature is also expressed with carefully selected color palette in dark woods and grey stones. Their texture characterizes refinement and elegance at the same time, and creates a timeless stage for all the brand’s collections. Contrary to the dark store area, the fitting room is covered with quilted white leather, expressing a lining of Moncler down jacket.