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香水博物馆位于巴黎Faubourg Saint-Honoré大街,是一个集聚嗅觉体验和情感享受的世界。在这里,来访者可以获得原始的,愉悦的感知体验,进而深入探寻香水的神秘世界。项目由Projectiles设计,从古埃及到近代的几个展览区域呈现出70余种独特香味。整个项目包括建筑的修复与改造。这对设计师而言也是一个全新的体验。除了与奢侈品世界密切相关的美学之外,香水本身的多感官体验在展览中也起到了重要作用。
The Grand Musée du Parfum, an institution dedicated to the realm of scent, has opened in a hôtel particulier on the rue du Faubourg Saint-Honoré. The Grand Musée du Parfum is a world of sensory experience, emotion, and enjoyment, offering an original, educational, entertaining, and immersive experience to help visitors understand the world of perfume and unravel its many mysteries. Designed by Projectiles, the museum offers an innovative three-part sensory tour from ancient Egypt to nowadays as well as an olfactory ensemble of more then 70 scents.
The project involved renovating the Hôtel Roederer (formerly the Maison Christian Lacroix), a former private mansion and converting it into a Perfume Museum.Designing the scenography for a museum of this kind is an original experience. Beyond the aesthetic and visual dimension of its context, closely linked to the world of luxury items, the multi-sensory dimension of perfume brings into play an original mediation in the world of the exhibition staging.
▼博物馆建筑外立面,full view of the museum
在设计师的构想中,游览过程要配合一些独特的体验,这种体验来自于某些特殊的设计,包括给展览区域一些特殊的表现形式,而不是定义建筑环境。如此,一旦这些环境被识别,人对气味的感知也将随环境一同回荡在记忆里。
The visit, as conceived by Projectiles, combines a set of unique experiences, some of which have been designed and given form from scratch, in line with a first design phase consisting in describing and giving spatial form to unusual situations, without the architectural environment having to be defined. Then, once the building has been identified, other experiences were imagined and designed by playing on the confrontation with the spatial scale, and by reinterpreting and redirecting the aesthetic and architectural codes of a Parisian residence.
▼展览布置在不同的展示空间,displays in different spaces
▼用特殊的表现形式给人别样体验,special experiences for exhibitions
▼体验者在不同的花蕊中感受不同的香水气味,different smell in different elements
▼多种不同展示空间,different ways for exhibitions
▼直观的嗅觉体验,direct sensory experiences
▼位于建筑地下的展示空间,exhibition underground
▼转角的细节展示,exhibition details
▼楼梯间,staircase
▼夜色中的博物馆,museum in dark
Address: 73 rue du Faubourg Saint-Honoré, Paris 8e
Programme: Restructuring of a Hotel particulier into a museum
Client : private
Team:
Architect of record- Projectiles
Fluids engineering consultant – B52
Structure engineering consultant – SEI
Economist – Bureau Michel Forgue
Graphic design and signage – Des Signes
Lighting engineering consultant – Abraxass
Mulitmedia engineering – Cotavim
Multimedia production – Anamnesia
Surface area: 1 300 m² net floor area
Total cost: 4,55M € exc. VAT
Completion: december 2016
Photographer: Vincent Fillon