深圳南山海岸城购物中心丨中国深圳丨CallisonRTKL

项目名称：深圳南山海岸城购物中心

项目地点：中国深圳市南山区

面积：约 10 万平方米

范围：外立面和室内公共区域设计提升（包含主力店改造成为主体区域）

服务：概念设计、方案设计、方案深化设计、施工图审阅和有限度施工咨询

The Project Name: Shenzhen Nanshan Coastal City Shopping Center

Site Location: Nanshan District, Shenzhen, China

Area: Approx. 100,000sm

Scope: Façade and interior public space renovation (including the renovation of the anchor stores into the main space)

Services: Concept Design, Schematic Design, Design Development, Construction Documents Review and Limited Construction Advisory Service

#01

Background

项目背景

想到海边，就会想到大自然中的美好景象 ，总是让人无限向往。柔软的沙滩、湛蓝的海水、永恒的波浪，感受潮汐变化的韵律。明媚的阳光照射在海面与沙滩上，璀璨光彩下海水与沙子像钻石一样闪闪发光；仿佛在呼吸的波浪声使人安静，也让人澎湃。充满人文元素的领航灯塔与海岸自然风光无限融合，捕捉令人难忘的景象。这里是人们放松、玩乐、沐浴海风的地方，更是人们享受人生、与大自然合而为一的理想场所。

Think of the seaside, will think of the beautiful scenery in nature, always let a person infinite yearning. Soft sand, deep blue water, eternal waves, feel the rhythm of the changing tides. The sun shone brightly on the sea and the sand, which sparkled like diamonds; The sound of the waves, which seem to be breathing, makes people calm and excited. Full of cultural elements of the pilot lighthouse and coastal natural scenery unlimited integration, capture unforgettable scenes. It is an ideal place for people to relax, play, bathe in the sea breeze, and enjoy life and be one with nature.

△西北入口：改造前后 Northwest Entrance: Before and After Renovation

深圳是一座集自然、人文、历史和文化于一体的滨海城市。自古以来，这里的人们富有创业精神、进取心，以及敏锐的商业触角。南山区在近世纪也以深圳高新技术产业园区的所在地而闻名，众多园区中聚集了一些国内大型科技企业和国际知名科技企业。南山区也是全国最富有的地区之一。

Shenzhen, the coastal city, encompasses the nature, humanity, history, and cultural. The people of Nanshan has long been known for their enterprises and keen sense of enterprising and commerce through the history. And with confluence of such synergy, Nanshan district become known for being the home of Shenzhen High-Tech Industrial Park, which comprises some of China’s largest technology companies and the establishments of well-known international companies, as well as being one of the nation’s richest districts.

△项目改造前外貌 Images on Existing Conditions

海岸集团，深耕于南山区，期待以人文、文化、环境友好为目标，重新塑造海岸城购物中心。跟随南山区的快速发展的同时，也向城市的历史意义致敬。

CallisonRTKL 的设计团队深入探讨南山“滨海城市”的生活方式、以当地风光、人文历史、自然美景与滨海元素，作为设计灵感，将自然和人类的创造融入设计中，重新打造真正的“海岸城”购物中心。

Coastal Group, with deep root in Nanshan, with heightening goal of deploy humanistic approach, culturally sensitive, environmentally friendly, and update the Coastal City Shopping Center to not only accentuate the growth of Nanshan, but also pay homage to the city’s historical significance. CallisonRTKL’s design team journeyed deeply into Nanshan’s “Coastal Town” lifestyle, local scenery, rich history, and most importantly the nature’s beauty and elements of coastal area to be our design inspiration weaving nature and human creations into our design and casted the re-born of a true “Coastal City” Shopping Center.

△北 L2 广场 North L2 Plaza

我们将欣喜地向您介绍这个由海岸集团与 CallisonRTKL 紧密合作，全面升级改造的“海岸城购物中心”。

We are proud to introduce: A totally upgrade and transformed “Coastal City Shopping Center” by Coastal Group and CallisonRTKL for the Coastal City of Nanshan.

#02 Façade | Design Concept

立面 | 设计理念

‘Beacon of Celebration’

“欢庆的光束”

一束明亮的光芒，于周围的所有环境中脱颖而出。这束光芒成为人的喜悦和希望之源。简洁的建筑表现出谦和宜人的吸引力；为人们在间歇不断、忙碌高压的生活方式中，提供安详、宁静的喜悦和感受。灯塔的光束由内向外扩散发出，通过光、彩的互动不仅带出海岸城璀璨的内涵，更象征着世代的希望、活力及对人生的喜悦。

A bright shining little light that stands out among all others surrounding. Lights that became a light of Joy and Hope to all people. The architecture of the building shows humbleness and simplicity. Which gives a sense of tranquility and peace of mind from our constant busy transformation of lifestyle. Now the Beacon of Light fans out from inside through the radiant colors of Coastal City which symbolizes Hope, Energy and Celebrations for all generations.

设计的灵感来自沿海地区多层次的色彩和纹理：波浪与涟漪、沙滩、薄雾、灯塔。经由灵感推演、细化、升华，为项目提升创造出设计表达的语言，进一步反映设计思维的真实材质、色调。

The inspiration from the color palettes and textures that one finds along the coast, i.e. waves and ripples, sands, fog and mists, lighthouse. The inspiration got transformed into material palettes, symbols, and gestures that we used throughout the façade upgrade.

△灵感图片 Inspiration Images

©Nikola Duza

©Casey Horner

©Chris Chan

©Engin Akyurt

#03 Design and Execution 设计和执行

‘Sands’“海沙”

设计团队选择高压层压板为立面的关键材料，替换原有立面上的所有石材和瓷砖；高层压板的优势在于环保、低维护、重量轻；海岸城购物中心为一个现有的建筑，立面设计的提升不仅需要符合现有的结构荷载要求，也尽量加入了维护成本的体贴考量。

The key material of the façade is high pressure laminated panels which is used to replace all the stone and ceramic tiles on the existing façade. The material is selected due to its environmental friendliness, low maintenance and lightweight. Since it is an existing building, the design changes made on the façade needed to comply with the existing stucture load requirement.

由不同深浅的沙子颜色为灵感，立面设计使用沙米色和浅青铜的墙板交互结合。立面采用大幅面材料，简洁明亮、优雅醒目，充分表达出建筑的现代气息。

A mixture of sand beige and light bronze panels inspired by the colors of the different shades of sands are used. Due to the large format and crisp clean edges of the material, it produced a very clean and modern look.

△高压层压板 High Pressured Laminated Panels

‘Beacon/Light Beams’

“灯塔/光束”

南立面的大型灯箱将“灯塔”的设计构思和概念作了物语性的表达。灯箱使用带印刷条纹的 IGU 玻璃，通过条纹的宽度和透明度的变化，创造出微妙的三维互动和层次效果。玻璃灯箱运用可编程彩色背光模式，能根据不同节日主题进行切换。

To realize the concept of the light beacon, the south side of the façade adopted a giant light box. The material used is IGU glass with stripes that have variation of opacities and thickness printed on different surfaces of the glass to create a subtle offsetting layering effect. The glass boxes are backlit with programmable color lights that are changeable to match the themes of different festive seasons.

△西南、东南入口 Southwest、Southeast Corners

场外实体样板模型照片

Photo of Off-Site Physical Mockup

建筑的三个角落的入口也采用相同的灯箱概念。借助柔和的渐变设计，通过入口上方的印刷条纹巧妙地由灯箱过渡到清晰的可视玻璃。

The 3 corner entries also adopted the same light box concept. The light box with printed stripes ingeniously transitions to clear vision glass by utilization of a gentle gradation.

△印刷条纹的渐变效果 Gradated Effect of the Printed Stripes

△西南入口 Southwest Entrance

建筑东北角以另外的形式来表达“灯塔”的设计概念；使用可编程低分辨率的 LED 图案和磨砂玻璃的外表皮，创造出万花筒般千变万化的梦幻图案，犹如灯塔一般，以动感活泼的效果带动引导人们来访。

The “Beacons” appears on the Northeast façade as LED glass box. A programmable low-resolution LED panels screened by frosted glass to create an interesting kaleidoscope effect. This becomes a guidance light that leads people to the project.

△东入口 East Entrance

△LED 玻璃灯箱实体模型 Physical Mockup of the LED Glass Box

建筑北侧的“主入口”曾经为辅助通道。考虑到其优越的位置以及高架平台上川流不息的人群，该入口于改造前已成为海岸城的主入口。

为了提高他的显眼度，设计团队在视觉上对其进行了拓宽和强化——由一个门户造型点其亮眼性。门户以大型 LED 显示屏为中心，入口以灯箱形式扩宽其视觉宽度。门户采用带有背光 LED 的穿孔金属板，如同阳光照耀到沙子时，产生的如水晶般的闪亮效果。

The “main entrance” at the north used to be a secondary access. But due to its location and the natural pedestrian flow on the elevated pedestrian deck, that entry has been used as the main entrance to the project. To make it looks more prominent, the entry is visually widened and enhanced. A portal that encased a large LED screen and the entrance were created. Perforated metal panels with backlit LED are used to create the crystal-like sparkling effects when the sunlight touches sands.

背光穿孔板样板模型

Mockup Photo of the Backlit Perforated Panels

△北 L2 广场 North L2 Plaza

‘Waves and Ripples’

“波浪和涟漪”

文心四路上方的横跨桥建筑是该项目的设计亮点之一。当车辆由南侧驶入海岸城时，道路上方会显现出具有海岸特色的蓝框。蓝框由铝条材制成，进深不尽相同，造出波澜起伏的动感视觉效果。

The bridge building that spans across Wenxin Fourth Road is a highlight of the design. When incoming traffics approach the project from the south, the Coastal signature blue box appears above the road. This blue box is made of aluminum slats with various protruded thickness that creates a visual effect of undulating wave patterns.

△南桥 South Bridge

南桥的颜色经过精心挑选，设计团队在海岸城标志中提取各种深浅蓝色，通过多个实体模型打样、筛选，才敲定最终采用以“深”“浅”蓝色组成的幻彩色调。铝板采用可编程背光设计。白天，幻彩颜色会随着光线和视角的改变而变化。夜晚，灯光透过韵律性的光影调节，营造出一种水面闪烁的亮光，将视觉提升至如幻如真的极高境界。

The colors are carefully selected, and multiple mockups have been done to create this iridescent color which is formulated by various shades of blues that were extracted from the Logo of The Coastal Group. The slats are backlit with programmable lights. During the day, the color shifts as light and view angle change. At night, the lights create a breathing motion which symbolizes lights shimmering on water surface.

△南立面 South Façade

#04

Interior Renovation

室内公区 | 设计

室内设计从海浪中汲取灵感，着力于将原本略显单调的购物中心打造成众多微社区区域。整体颜色以淡雅为主，更换采光顶上的玻璃，让室内更显明亮。大中庭的电梯，延申海岸元素，以“大波浪”为主造型。巧妙的透过渐变彩釉玻璃遮蔽了一些机电构建，让设计干净的呈现。设计关注以人为本，透过设计节点的细节处理，小品如绿植、雕塑的引入，提升人性化设计。

Our design takes cues from oceanic wave inspiration and focuses on breaking the original monotonous vanilla mall into a variety of micro-community precincts. The overall color is light and elegant, and the colored glass on the dome is replaced to make the interior brighter. The elevator in the atrium is the extended coastal element, with the “big wave” as the main gesture and form. The gradient glazed glass cleverly concealed some mechanical and electrical equipment, making the design even cleaner. Meanwhile, focusing on the human-centric hospitality design, the detailed processing of design nodes, and the introduction of green plants and sculptures enhanced humanized design in the space.

*人性化设施包括宠物友好型空间、尊享休憩间、天猫线上/线下新零售体验、用于寻店和寻车的 VR 导航、无感支付、以及通过循环净化空气以举办快闪派对的地下车库等。

The art amenities include pet’s social park, premium restroom lounge, online/offline shopping channel with TMall, full VR navigation for parking and shopping, touchless payment and fresh clean air circulation in all parking garages to host pop-up parties.

△西南侧入口 Southwest entrance

△海岸影城 Costal Cinema

△冰场 Ice skating rink

△B1 停车场 B1 garage

*The revenue increased 38.9% in 2021 compared to 2020, the new membership increased 60.1% with the high-end VIP members increased to 218.4%. It is proven this renovation established Coastal City as the prime destination for the shopping mall with an attitude – connecting people emotionally, culturally and socially.

*数据来源于

#Commercial Building Design Team

商业建筑设计团队

梁志恒小姐具有零售、住宅、酒店与办公项目方面的建筑设计和总体规划设计方面的丰富经验，项目领域遍及中国与环太平洋地区。她通晓当地风俗和建筑程序，成功完成了无数高品质的项目，包括香港数码港、印尼的大印度尼西亚、北京 W 酒店、华润合肥万象城、太原万象城、中粮天津大悦城、成都大悦城。

Giselle has a diverse background in architectural design and master planning for retail, residential, hospitality and office sectors in the Pacific Rim and China. Her familiarity with local customs and building procedures have contributed to the successful completion of numerous high profile projects, which include Cyberport in Hong Kong, Grand Indonesia in Indonesia, W Hotel in Beijing, CRLand MixC in Hefei and Taiyuan, and COFCO Joy City in Tianjin and Chengdu.

三轮和彦先生拥有丰富的设计和规划经验，所参与的项目领域涉及商业、零售、大家庭住宅和综合项目。对于每个项目，他都悉心研究其地域特点和文化传统，竭力将设计美感和实用性紧密结合起来。他坚信出色的设计方案是业主和团队成员密切协作的结果。

Kaz 的广泛设计和规划经验包括商业、零售、多户住宅和混合用途项目。他以对场所价值和文化遗产的深刻理解来处理每个项目，同时深思熟虑地将设计美学与实用性相结合。他认识到最佳的设计解决方案来自客户与开发团队所有成员之间的密切合作。

#Commercial Interior Design Team

商业室内设计团队

作为洛杉矶环境工作室的联席主管，Kevin Horn 专精商业室内设计，涉及的项目类型包括零售、娱乐和综合体项目。Kevin 擅长以体验为导向的室内环境、环境图形和标识系统的概念化和设计，并且多次获得国内及国际大奖。

As a co-director of the Los Angeles Environments Studio, Kevin focuses on commercial interiors and specializes in the design of retail, entertainment, and mixed-use project types. Kevin’s expertise in the conceptualization and design of experience driven interior environments, environmental graphics and identity systems have led to the completion of many award-winning projects both domestically and internationally.

彭钰雯女士在酒店、娱乐场所和餐厅设计等方面有显著专长，造就了其在建筑、室内设计和品牌打造领域的动态设计、施工和管理生涯方面的长足发展。她就职于 CallisonRTKL 洛杉矶办公室，其全面的设计能力曾帮助多个享有盛誉的客户获奖。此外，她在项目管理、创意指导和发展稳固的客户关系方面颇具技巧，从而有效确保了每一个承包项目的成功交付。

Yuwen Peng’s expertise in hospitality, entertainment, retail and mix-use design have contributed to the development of a dynamic design, construction and management career in architecture, interior design and branding. Based in CallisonRTKL’s Los Angeles office, her well rounded approach to design has contributed to the creation of numerous international award winning projects for prestigious clients.