Alienware 电竞咖啡馆

Alienware Internet Café is set next to the Flagship Store.

As a space specially built for E-sport activities, the café consists of a competition hall (includes a 6v6 gaming area, spectators’ area and a live streaming room), non-competition player private rooms and extra seats area, and a drink & snack bar where gamers rest and communicate with each other.

While presenting the main brand DNAs, the café also shows consideration in highlighting the blood burning air of E-sports, whether it is the design of the travel path around the café or the lighting effect and so on.

Designed by

Gramco Beijing

Photo by Ruijing Photo