HQ 字母（2018）

Architect：MACh Arquitetos

Location：Rua Paraíba - Funcionários, Belo Horizonte - MG, Brazil; | ;

Project Year：2018

Category：Offices

Stories By：MACh Arquitetos;O/M Light

More than 30Km of flexible PVC hosepipes, hand-braided by a family of local artisans, set the tone for Letras, an IT office responsible for the most accessed lyrics site in Brazil. The site has a collection of 2.5 million songs and, each month, receives more than 90 million visits by different people.

Letras office is located in Belo Horizonte, capital of Minas Gerais state. The city has established itself as an important IT hub, housing a powerful community of startups, known as San Pedro Valley, and one of the few Google engineering offices in the world where the codes of its search engine are being developed through the last ten years.

The design integrates the three colors of Letras’ visual communication palette - green, orange and purple, giving priority to the use of many shades of green as a chromatic continuity to the gardens present throughout the south face of the office, which is a unique situation among the building's standard pavements.

Two materials, one as a counterpoint to the other, contribute directly to the spatiality and the different ambiences of the office: the wooden panels, used in enclosed spaces; and the PVC hosepipes, for ceiling and partitions within the working and decompression areas. In both cases, the choice of material is integrated into the acoustic treatment solution.

The office occupies an area of approximately 500m² around the central core of a corporate building, in three wings that successively house administrative spaces and meeting rooms, more compartmentalized and with a higher level of privacy control; workstations, informal meetings and reception, to the center; and the food and beverages and decompression spaces, which have the garden terrace as a natural extension, and to where a new access (previously non-existent) was created.

In the office repertoire, which includes music, constellations, graphic patterns and typography, an atmosphere of freedom, cheerful and welcoming was worked through the interaction between light and materials proposed by the lighting design, always integrated with architecture and natural light. The colors of the brand are present in architecture and interior design, and, in addition to the tactile materials, are highlighted in the various office spaces, in order to enhance a viso-spatial and kinesthetic experience.

Letras HQ (2018) is an IT office responsible for the most accessed lyrics site in Brazil. The building was designed by MACh Arquitetos and the lighting design project was made by Atiaîa Design. A colorful and cheerful atmosphere was created through the combination of light and materials. Colors and textures where highlighted to enhance a visual experience. The lighting design project received an honourable mention in the workplace lighting category at LIT Lighting Design Awards 2018.​ 

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