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Firm: WeNew
Type: Commercial › Exhibition Center Retail Government + Health › Medical Facility Hospitality + Sport › Wellness/Spa Industrial › Factory Water Facility Landscape + Planning › Waterway/Wetland
STATUS: Built
YEAR: 2015
SIZE: 0 sqft - 1000 sqft
The project developed for the brand Pretty Jet - manufacturer of bathtubs and hot tubs - was drawn up following sustainable principles as a starting point, combining simplicity and design. The goal was to generate strong visual impact and differentiation. The metallic profiles, connections and joints, used in the manufacturing of the internal structures of the baths, were used in the visual concept of the entire scenography of the exhibition stand. The plush bath towel was used as room dividers. Bath salts were used to replace the stones and you could feel everywhere a special scent developed exclusively for the company.