Nestlé 150 周年纪念展“Nest E·perience”

Firm： Tinker imagineers

Type： Commercial › Exhibition Center Cultural › Museum

STATUS： Built

YEAR： 2016

SIZE： 3000 sqft - 5000 sqft

BUDGET： $10M - 50M

Photos： Mike Bink fotografie (18)

On the occasion of Nestlé’s 150th anniversary Tinker imagineers has designed the scenography of the family experience nest in Switzerland. An open house with an exhibition area of 3,500 m2, located near Lake Geneva, right where Henri Nestlé established his first factory in 1866.

The big idea behind nest was simply to become more transparent and engage in an honest and involved dialogue about what the company stands for. Visitors will receive an interactive and personal look behind the scenes, embarking on entrepreneurial journey through past, present and future.

An eye-catching feature in Piazza, the central atrium, is a life-size tree composed of more than 1200 flowers handmade from various product packages. Fondations brings visitors back to when the company was established in the 19th century in an authentic, timed attraction. The innovation here lies in the use of early cinema techniques developed during the same industrial age. By combining shadow plays, magic lanterns, ombres Chinoise and more, illusion becomes reality.

Zeitgeist is devoted to 150 years of history and links Nestlé’s products, images and stories to iconic moments in world history. The space occupies two storeys and is almost a museum in itself. Inside there is a treasure room with a selection of objects, such as the prototype Nespresso machine.

The present-day Forum uses interactive ways to make visitors conscious of the social challenges in nutrition and health and appeals to collective responsibility. The actions of all of the visitors influence a surprising light installation at the heart of the room.

Visions symbolises the future. Tinker completed the architectural design with a spectacular, organic world directly under the new glass roof made up of white flowing forms and containing a dozen playful exhibits. Visitors experience the passion of scientists and their creative innovations through games and a VR experience.