首尔 Paul Bassett 旗舰店

Location：Seoul, South Korea; | ;

Category：Shops

Located at the gateway to the trend-setting Hannam district of Seoul, between the Han River and Nam Mountain, this flagship store packs all the appeal of the Paul Bassett brand into one building. The brand’s trademark red crown sits atop the glass façade, which is bookended inside and out by brick boxes. At night, the building becomes a giant showcase displaying the unique character of each floor.

The six floors are devoted to six concepts intended to ensure customers enjoy their coffee to the utmost: Espresso Bar, Roast Works, Coffee Library, Barista Training, Roof Garden, and Coffee Lounge. Each material and meticulously designed space reflects these concepts. A stairway leading from the basement to the rooftop highlights the company’s path over the years.

Coffee, baristas, and quality spaces—these are the ingredients that come together to create memorable experiences, inspiring baristas to reach for new heights and broadening the brand’s worldview.

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