COS 米兰展“现代实用”主题快闪店

Firm： Bonsoir Paris

Type： Commercial › Exhibition Center Pop-Up Retail Showroom

STATUS： Built

YEAR： 2013

Photos： Owen Richards Architects (10)

INT Works for COS / Concept, Design, & Production for Pop-Up Retail Experience/ March 2013 / Milan

To celebrate the brand's inspirational roots in architecture and design, COS commissioned Bonsoir Paris to design and produce a pop-up retail experience at the 2013 Salone del Mobile in Milan.

The installation was inspired from the theme of the COS collection, "Modern Utility" - dealing with simple, optimised forms created by modern technology. Driven by a focus on modularity, the overall concept is based on rapid building and disassembly, designed after the structural codes of the atomic form. This centrepiece, a 3D-printed constructing atom, can create an infinite number of geometric sculptures, offering a high degree of modularity and permutations. To enable rapid building, each piece, colour, and material corresponds to a useful and precise place. Colours were chosen to enhance the product's visibility and presentation, to contrast with the selected space and construction system. Indeed, this building paradigm can create an endless stream of COS product displays. This pop-up concept, like the timeless white oxford shirt, has no lifespan, and can live in any shape, space, or scale.