西门子 IFA 柏林展现代空间实验室

Firm： SCHMIDHUBER

Type： Commercial › Exhibition Center

YEAR： 2014

Photos： Joerg Hempel (8)

Siemens will present their newly intensified brand communication at the IFA Berlin, with a contemporary stand concept that turns their message into a three-dimensional brand experience. The architectural concept “Space Lab” embodies the futuristic attitude of this premium brand. Walls, floor and ceiling are joined together to form a polygonal frame that acts as a physical link between all the different themed areas. Four distinct presentation islands put the focus on highlight themes and products: “Speed,” “iSensoric,” “Passion” and “Home Connect.”

Client: BSH Bosch und Siemens

Hausgeräte GmbH, Munich

Responsible as General Contractor: SCHMIDHUBER, Munich

Conceptand architekture: SCHMIDHUBER, Munich

Concept and Communication: KMS BLACKSPACE, Munich

Photographer: Jörg Hempel, Aachen