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Architect:H2R Design
Location:Dubai, United Arab Emirates; | ;
Project Year:2019
Category:Hotels
H2R DESIGN,the award-winningdesign studio creating renowned commercial and hospitality spaces,provided the full interior design for the 3* Rove Hotel at Dubai Parks and Resorts including 579 rooms, public spaces, furniture, lighting and accents. The brief was to create a space for thrill-seeking ‘rovers’ to enjoy while being in the heart of the action.
H2R Design was inspired to create a physical representation of the brand tag ‘explore without borders’ with the free-flowing spaces and playful touches re-defining the Rove experience.
With respect to its location, H2R Design took particular themes from each of the three exciting theme parks and water park and merged them into an eclectic hotel stay experience taking into consideration the mindset of today’s travelers.
Although there are many subtle nods to the adjacent theme parks, the design keeps an overall balance of sophistication and avoids being too thematic.However, the detailing and art direction exude the Rove personality:Artsy, cool, and fun, interlacing a world of wonder and thrills.
“We designed this space with the contemporary generation of travelers in mind and developed ways to keep them connected and engaged. Our aim was to harmoniously bring together four contrasting elements including the bold amusement park themes, UAE’s culturally inspired surroundings,the need for connectivity and the essentials of hotel stay tranquility. We achieved that by creating a natural flow from room to room and throughout the public spaces of the property”, explained Husain Room, Co-Founder of H2R Design.
The artwork selected throughout the hotel celebrates the brand ethos linking to the context of location, adding character and voice. In the lobby, guests are greeted with a “Marhaba” sign written in Arabic on the ceiling with lights, and local artist Tarsila Schubert was commissioned to create the lenticular wall artwork at the entrance. The Rove pin drop is tilted, as though it is breaking off, to accentuate the playfulness of the context the hotel is in.
Hand tufted carpets installed at the reception area symbolize queues at carnival rides while other areas are defined with full immersion color blocking such as the yellow game room and suitcase lockers.
Hanging rattan lights highlight the higher tables and create zoning within the space. Communal tables have been equipped with internet connections to serve as working stations. Metal Tolix chairs used in all the other Rove properties have also been included, linking to the brand identity.
Fun and quirky elements can be found throughout the hotel including wall pipes, large colorful bubbles, artwork accessories and wall graphics.
Although the hotel accommodates both children and adults, a specific kids’ area was introduced considering the kids who will visit the theme parks. Digital and analogue entertainment were added such as a PlayStation and arcade games, a giant chess board, table tennis and poufs for lounging.
Timber screening and the decorative pieces strategically placed on the shelves allow the natural lighting from the large windows in the dining area to shine into the lobby. A feeling of openness is experienced with the exposed ceilings working in tandem with the natural lighting while black painted ceilings and crossing beams contrast against this lightness.
Bi-folding doors were installed sectioning off the lobby and all-day dining room in order to maintain the interactivity of both spaces.
“Our design of the interiors was inspired by Rove brand’s DNA which is playful, quirky and celebrates all the intricacies of Dubai life. The immediate context of Dubai Parks and Resorts provided an additional layer of inspiration and allowed the creation of a playful hideaway for families visiting the park,” commented Hasan Roomi, Co-Founder of H2R Design.
H2R Design created a color palette that is a bold interpretation of a vintage carnival embedded with warm timber and grey backgrounds. This design approach was applied to the lobby, central barista counter, lounges, all day dining area, gym, game room, suitcase lockers, and self-service laundry sections.
However, as playful as it is, the design maintains a sophistication which can be seen throughout the property. Accents and details are bright and cheery yet flow into more relaxing spaces to ensure a comfortable experience. Ensuring the openness of spaces while maintaining a strong flow and connectivity throughout the spaces to elevate the guest experience within a theme park driven context.
Described as a dream project by the team, very few challenges were faced in the delivery. Consultants, Contractor and Client worked together harmoniously to create a shared vision making it a joy for H2R Design to be a part of this project.
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