大连 Dashang City 商业综合体，年轻现代的新形象

Firm： New Ground

Type： Commercial › Shopping Mall Hospitality + Sport › Bar/Nightclub Hotel Restaurant Landscape + Planning › Public Park

STATUS： Under Construction

SIZE： 100,000 sqft - 300,000 sqft

Faced with an erosion of its income, the Dashang Group decided in 2017 to modernize the image of its historic center in Dalian and entrusted New Ground with this work.

The complex includes shopping malls, department stores, offices and a hotel, all built over the years in disparate styles. All these buildings are connected by a vast network of pedestrian streets.

New Ground's work began with an in-depth analysis of existing conditions and similar shopping mall modernization projects.

A global strategy was then put in place including the creation of a global concept of landscape, a new modern image with the transformation of all the facades, transformation of current access and creation of a new atrium, transformation of some buildings to increase the F&B offer, ...

In addition to architecture and landscape, New Ground has developed an app. that allows customers to find their way around this huge complex and the Bluetooth beacons through the stores.

Works of art are placed along the streets and partnerships with the Liaoning Province Art Schools will allow students to exhibit their work along the streets and inside the Buildings.

All these transformations totally change the image that Dashang offers. Everything is now very colorful, very cheerful and dynamic.

The project projects the group into a new age, younger, more modern and equips the group to face the competition of the internet.