纽约威廉斯堡苹果旗舰店

Firm： Marin Architects

Type： Commercial › Retail Showroom

STATUS： Built

YEAR： 2016

SIZE： 10,000 sqft - 25,000 sqft

BUDGET： $5M - 10M

Photos： Simon Orchover (2)

This move makes a nod to the popularity of the Bedford Avenue corner as a hotspot for retail and carves the ideal spot for Williamsburg’s first Apple Store, and the 300th in the country. The presence of Apple has sparked additional retail to rent surrounding properties.

With the character of the existing structure an integral part to the neighborhood, a near replica of the original brick structure, sheathed over a newly constructed steel-framed building, was designed for the site. Additionally, the older loft building had inconsistent ceiling heights, random wall punctures for in-wall air conditioning units, and brick that had been damaged by added green sheathing. It would have required extensive aesthetic and structural renovation whereas a new building was more ideal to suit Apple’s needs.

Only the corner portion of the block was demolished and the new structure complements the architecture of the block with a brick facade, welcoming arched windows reminiscent of the once historic archways, and a modern take on traditional warehouse windows, now popular in residential lofts, to light the second floor offices. The interior was kept to a minimal design with exposed brick walls, concrete floors, and pendant lights from a local artisan.