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Firm: TFArq
Type: Commercial › Showroom
STATUS: Built
YEAR: 2021
SIZE: 1000 sqft - 3000 sqft
The Power Lume Experience is, above all, a showroom for the brand's products and innovations. However, it is not limited to presenting its portfolio, it also creates unique and playful spaces to be explored by users who are invited to create their own experiences.
The spaces were conceived to immerse the visitor in a luminous environment. To this end, a path full of sensory experiences through lighting was created. Furniture, textures, materials and coatings are minimalist and functional, while the environments were designed to stimulate the imagination and create unusual records for sharing. In the midst of this gallery-style route – the Power Lume Experience – the spaces have lighting as the protagonist and serve to illustrate the numerous possibilities for using the brand’s products, from functional to playful.
In the showroom are located the temporary exhibitions of Power Lume products connecting to the lounge, a space for interaction, networking, rest and sharing. In this place, the black painted ceiling simulates the sky of a night streaked by shooting stars through sinuous lamps and with different beams of light: direct, indirect and lateral. The versatile layout, with loose and combinable furniture, allows users to freely modify the space as needed. A mix of ottomans, chairs and tables in dark woody and greenish tones, this being the only space endowed with color, brings warmth and relaxation.
Connected to the lounge, we also have the auditorium, which was designed as a light laboratory with backlit polycarbonate panels forming compositions of light and shadow. The layout of the environment is also flexible, allowing different scenarios and dynamics, from a classroom, a cafeteria to the auditorium itself. The support kitchen, in turn, makes a visual and physical connection with the auditorium, through an opening with sliding doors structured in aluminum and polycarbonate. Depending on the use, this connection between kitchen and auditorium may or may not happen. The kitchen is equipped and functional, monochromatic and with general lighting, also designed as a laboratory. The connection between the two spaces creates one more use, the ballroom. The color of loose and fixed furniture in these spaces, as well as the coverings, is white, composing a background for the different shades and color temperatures of the lighting designed by the lighting technician as scenarios for the various uses of the space.