Germaine de Capuccini 总部丨意大利乌迪内

Firm： Visual Display - Interior / Identity / Stories

Type： Commercial › Office Showroom

STATUS： Built

YEAR： 2021

Photos： Camilla Bach (32)

"Germaine de Capuccini is the international brand of professional cosmetics, present in the most prestigious SPA and beauty centers in 80 countries around the world; and with a direct branch in Italy. The company has more than 800 clients on the Italian territory, including aesthetics and wellness centers". Beginning 2021 the company moved to the new headquarters in a new and luxurious building renovation in the heart of the historic center of Udine. The space includes directional offices, a corporate showroom, a meeting room and a "beauty" room dedicated to treatment training. The interior concept evolves from one space to another, in a balanced succession of details and contrasts, always in the name of beauty and elegance. The welcoming and impactful showroom has the dual function of welcoming guests and displaying a wide range of products. With its long and tight shape, it is conceived as a visual telescope towards the outside in which geometric display podiums covered in Alcantara or concrete alternate with mirrored surfaces and large-format monitors.Sinuous sofas in purple velvet dominate the center of the space. The project combines the brand's institutional colors (black and white) with all the powder tones of the skin, from pink to sand. The beauty room is characterized by a long suspended custom-designed wall with sinks and storage compartments; and by a large full-height window, through which natural light filters in with a result of harmony and relaxation. In this room, the team and customers can experience moments of work and training in an atmosphere that expresses beauty and well-being. Two sculptural elements, both custom-designed, characterize the meeting room: a suspended light grid that acts as a chandelier and the long black Fenix table that can be divided into separate tables for the occasion.