上海 7 分甜茶饮店丨中国上海丨OR Design

近两年茶饮市场快速发展，各种品牌如雨后春笋般诞生，为了最大化占领市场份额，茶饮行业的品牌方不管在产品、服务、运营、还是品牌与空间设计等层面，都希望在行业内各自品牌能创造独特的差异性和适度的稀缺性。空间设计已经不仅仅停留在“装饰”层面，而是一个完整的概念与内容的输出端口。

In the past two years, the tea-based drink market has developed rapidly, and various brands have been booming. In order to maximize the market share, all the brands in the tea-based drink industry have hoped to create unique differentiation and moderate scarcity in all respects including product, service, operation, brand design and spatial design, etc. Spatial design is more than “decoration”; it delivers complete concepts and contents.

▲店铺外观，exterior view

从赛博朋克到近期的元宇宙，对虚拟世界和未来的探索一直在持续加温。在这个趋势下我们也希望品牌能与年轻消费者产生共鸣，创造出新的体验。这次项目我们呈现了一个虚拟与现实之间的传输空间。

From Cyberpunk to the recently hot topic “Metaverse”, the exploration of the virtual world and the future has been heating up. Along with this trend, we also hope that our brand could resonate with young consumers so as to create new experiences. In this project, we present a transmission space between virtuality and reality.

场地中心是一个传输终端，玻璃柱内部充满了在运作中的管线，坐在外部区域的顾客就像是坐在一个传输装置上，把意识“输送到虚拟世界”。

At the center of the site, there is a transmission terminal, which is a glass column filled with pipes in operation. And the customers sit in the outer area like sitting on a transmission device facilitating them to “transport consciousness to the virtual world.”

空间内侧是一个“大型计算机”密集的数据线与储存面板，满足了数据的计算与运营。

Inside the space, there is a “mainframe computer” with a dense data line and storage panel which satisfies the demands of data calculation and operation.

外侧操作区就像是一个数据的加工区，进度条不断的滚动，代表这产品在制作中。

The outer operation area is like a data processing area. And the progress bar scrolls continuously which indicates that the product is in production.

▲座位区细部，detail

所以我们把奶茶消费空间与未来网络传输空间的概念和功能做了一个置换和叠加。然消费者沉浸式的在一个主题空间中去体验和消费，在空间中不同的角落都能发现不同的场景，让一杯奶茶变成了一个内容的分享。

In this way, we have made a replacement and superposition of the concept and function of milk tea consumption space and future network transmission space. Hence, consumers are able to immerse themselves in a themed space to experience and consume and can find different scenes in different corners of the space, so that a cup of milk tea becomes a content sharing.

▲ 装置灯光细节 details of  light

信息基于网络、数码空间投射于繁茂的显示屏幕丛中，霓虹灯光填满世界每一个角落，7分甜的门店设计我们竭力呈现了未来感的主题空间，希望你享受其中。

Network-based and digital-space-based information is projected into the lush display screen cluster. Neon light fills every corner of the world. In the design of Sweet 7, we endeavor to present a themed space with a futuristic sense, and we hope you enjoy it.

▲轴测分析，axon diagram

▲平面，plan

项目信息——

项目名称：7分甜

项目地点：上海市徐汇区云锦路683号西岸智塔负一楼

主持设计师：巫国源

设计团队：奕豪，赵赵、BOBO、小鱼、小鸣、张浩、吕哥

项目业主：7分甜

主要材料：不锈钢、地坪漆、

室内面积：83 m2

完工时间：2021.12

摄影：或者设计

Project information——

Project name: SWEET7

Designer:  OR Design,ShangHai

Project location: First Floor, West Coast Zhita, No.683 yunjin Road, Xuhui District, Shanghai

Design Director: Guoyuan Wu

Project team: Yihao, BOBO、Xiaoyu、Xiaoming、Zhanghao、Lvg

Main materials: stainless steel, green paint,

Completion date: Dece, 2021

Indoor area：83 m2

Client: SWEET7

Photography: OR Design