武汉张小熊轻医美丨中国武汉丨末染设计

对于国内新商业业态而言，轻医美还属于一个“新物种”。但医美已成为Z世代的生活必需品，构成和丰富Z世代精神生活的一部分。Z世代作为推动新兴商业发展的主流群体，他们的群体喜好和消费习惯深刻地影响着商业的迭代方式和创新方向。 For new domestic commercial formats, light medical beauty is also a “new species”. But medical beauty has become a necessities of the Z generation, constituting and enriching a part of the spiritual life of the Z generation. As the mainstream group that promotes the development of emerging businesses, Generation Z, their group preferences and consumption habits have a profound impact on the iterative method and innovation direction of business.

01. Z世代新兴快时尚 A new destination for Gen Z

Z&BEAR是针对Z世代新消费需求而生的，涵盖了水光便利店、黑科技baby光、热玛吉等多种项目。满足了多年龄层段的人们对于美的探索。追求美与自由，轻盈灵动不可捉摸，这种表皮下往往是愈发坚韧沉着的内质，从诞生开始就不遗余力致力于女性的全球快时尚轻医美品牌。 Z&BEAR品牌联合MOOTHAN. Design末染设计打造的Z&BEAR首个全国水光便利店旗舰店，位于武汉最美丽、最摩登、最有腔调和情调的楚河汉街。 Z&BEAR was born in response to the new consumer needs of the Z generation, covering a variety of projects such as Shuiguang convenience store, black technology baby light, and Remag. It satisfies the exploration of beauty for people of many ages. Pursuing beauty and freedom, lightness and agility are unpredictable. This kind of skin is often more tough and calm. Since its birth, it has spared no effort to devote itself to women’s global fast fashion and light medical beauty brand. Z&BEAR’s first national flagship store of water light convenience store, created by Z&BEAR brand and MOOTHAN.

▲地理位置 Geographical Location

▲外立面一角 A corner of the facade

当代女性在科技美容领域是一场惊人的现象级集体消费。对外表的极致关注和维护的背后实则并非单纯的消费主义其本质而言实则是当代女性主义的甚嚣尘上。由反男权到反父权到回归性别的类型观察与自我释放。女性主义的观念进化至今已然释放了横亘在性别之上的’性别习俗’并进入本质上性别的自我认可。 Contemporary women are an amazing phenomenon-level collective consumption in the field of technological beauty. Behind the extreme attention and maintenance of appearance is not pure consumerism, but in essence, it is the uproar of contemporary feminism. From anti-patriarchy to anti-patriarchy to return to gender type observation and self-release. The evolution of the concept of feminism has so far released the “gender customs” that lie above gender and entered the self-recognition of essentially gender.

▲店铺入口 Shop entrance

2. 4层楼高的“盲盒”外立面 4-storey blind box-featured facade

设计师利用外立面的尺度优势，打造了一个4层楼高的，由一个个“盒子”构成的盲盒版外立面，整齐有序，让品牌在整个街区中显得格外突出，像等待打开和探索的盲盒吸引着来往路人进店一探究竟。夜晚当灯光打开的时候，黄色的主色调足够有辨识度，不仅吸引眼球，同也成为Z&BEAR品牌对外表达品牌态度的媒介。 The designer took advantage of the scale of the facade to create a 4-story building with a blind box version of the facade composed of “boxes”, neat and orderly, making the brand stand out in the entire block, like waiting The blind box opened and explored attracts passersby into the store to find out. At night, when the lights are turned on, the main color of yellow is recognizable enough to not only attract eyeballs, but also become a medium for Z&BEAR to express its brand attitude to the outside world.

▲门厅看向大厅空间 The foyer looks towards the lobby space

▲后区看向门厅 The back area looks towards the foyer

3. Z号舱——蜕变与新生 “X Ark” — rebirth after doomsday

为了让品牌和空间呈现完整的体验感，设计师以“航空舱”为主题，用空间讲述肌肤在重新建构这样一个“蜕变与新生”的景象，Z号舱是所有美丽与改变的伊始，是Z世代的精神方舟，更是年轻人的新起点，一代代的观点进化到今天呈现的普遍的男男女女哪怕仅自外表开始的一场庞大的自我建设。 In order to make the brand and space present a complete sense of experience, the designer uses the “aviation cabin” as the theme, and uses space to tell the skin about rebuilding such a scene of “transformation and rebirth”. Cabin Z is the beginning of all beauty and change. The spiritual ark of the Z generation is a new starting point for young people. The views of generations have evolved into today’s universal men and women, even if they only start from the appearance of a huge self-construction.

▲门厅空间Foyer space

▲展示空间 Exhibition space

▲建筑的交通枢纽 Building transportation hub

原场地分为上中下三层狭长的空间，本着设计最原始的初衷，我们将空间进行高效的再利用，力求在空间中通过秩序、层叠的多层次空间关系来传达独属Z&BEAR的“全新2.0时代”。 The original site is divided into three long and narrow spaces with upper, middle and lower floors. Based on the original intention of the design, we reuse the space efficiently, and strive to convey the unique Z&BEAR through the orderly and layered multi-level spatial relationship in the space. “The New 2.0 Era”.

4. 轻微冲击，依旧朋克 Slight impact, still punk

为了打破大厅超高层高给空间带来的空旷感，也本着空间利用程度的最大化，设计师将原有挑高空间一分为二，却也克制的只用一半，在后半区造出了一座平台，使空间更有层次，更加的使用，加之电梯井的穿插，使得简单的空间也多了一道宏伟。 In order to break the sense of emptiness brought to the space by the super high-rise hall, and to maximize the use of space, the designer divided the original high-rise space into two, but restrained only half of it, and built it in the second half. A platform is added to make the space more layered and more usable, and the interspersed elevator shaft makes the simple space more magnificent.

▲巨大的穿插结构，造就空间宏伟结构 The huge interspersed structure creates the grand structure of the space

空间中利用水泥板，还原拆除和剥离而呈现的原始裸露的混泥土梁柱，还原建筑结构本来的状态，在建筑中重建，深色的哑光不锈钢，裸露的灰色水泥，在灯光和亮色的点缀下，初显赛博朋克，显得更酷、更潮、更未来。 Cement boards are used in the space to restore the original exposed concrete beams and columns presented by the demolition and stripping, and restore the original state of the building structure. Under the embellishment, cyberpunk is beginning to appear, which is cooler, more fashionable, and more future.

▲看向卸妆台 Look at the makeup remover

▲不锈钢换鞋柜，幽暗的反射 Stainless steel shoe changing cabinet, dark reflection

如同主体空间的水泥质感并不指向粗粒，相反，水泥质地的调配有肤感般的细腻和精确，同时依然在整体上呈现出灰调的沉静。玻璃与不锈钢钢反射则强调上升的轻盈与灵透感。两种截然不同甚至矛盾的质感弥合出整体空间的框架与戏剧性。 Just as the cement texture of the main space does not point to coarse grains, on the contrary, the cement texture is adjusted with skin-like fineness and precision, while still presenting a calmness of gray tone on the whole. The reflection of glass and stainless steel emphasizes the lightness and translucency of rising. Two completely different or even contradictory textures bridge the framework and drama of the overall space.

通过建构亮与阴翳，强及柔和的形式对撞来产生颇具戏剧性的商业空间体验，通过硬朗冷静的表象风格与充满感性的空间观念来试图描述交织的内在的复杂度。 Through the construction of bright and cloudy, strong and soft forms of collision to produce a quite dramatic commercial space experience, through the tough and calm appearance style and perceptual space concept to try to describe the inherent complexity of the interweaving.

▲通往二楼，上下楼层贯通 Leading to the second floor, through the upper and lower floors

5. 建筑体量感通天结构 Building volume sense through sky structure

▲平台上的视角Perspective on the platform

设计师在空间中设置了一个通高十多米的电梯井，穿过所有楼板，将所有楼层空间在视觉上统一为一个整体。同时围绕着它旋转的楼梯也成为了店内的打卡点和艺术装置，自下而上仰望，拔地而起向上延伸，充满力量感和未来感，科幻而神秘。 The designer set up an elevator shaft with a height of more than ten meters in the space, passing through all the floor slabs, and visually unifying all the floor spaces as a whole. At the same time, the stairs that revolve around it have also become the check-in point and art installation in the store, looking up from the bottom up, extending from the ground up, full of power and sense of the future, science fiction and mysterious.

▲二层空间 Second floor space

▲利落的线条分割开放的空间 The clean lines divide the open space

透明的玻璃扶手设置，模糊了空间之间的物理界限，人流涌动，激发着到店人们的探索欲，应接不暇、眼花缭乱，置身于一个无尽的探索空间之中。 The set of transparent glass handrails blurs the physical boundaries between the spaces, and the flow of people stimulates the desire of exploration of the people who come to the store. They are overwhelmed and dazzled, and they are in an endless space for exploration.

6. 专属“水光便利店”Exclusive “Shuiguang Convenience Store”

品牌LOGO选择跳脱于空间的绿色来作为空间的主色调，收敛担忧明快的绿色能够令来访者的目光长时间的驻足。 The brand LOGO chooses green that escapes from the space as the main color of the space, and the bright green can make visitors’ eyes stop for a long time.

这里是消费者与品牌互动的窗口，是消费者发现美好，探索未知，表达自我的空间和平台，是用场景式的全新探索，是用超预期的体验方式向用户传达品牌态度和品牌价值。 Here is the window for consumers to interact with the brand. It is a space and platform for consumers to discover beauty, explore the unknown, and express themselves. It is a new exploration in scenes and an experience that exceeds expectations to convey brand attitude and brand value to users.

▲与传统美容场所的迥异的空间形式 The space form is very different from traditional beauty places

治疗区间是完全封闭的私密区域，因此，公区作为过渡带被赋予一定的可视性。并通过这种对外可视的透明性来建立访客及消费者对该场所操作技术的信任。

▲空间轴测图Axonometric drawing

末染设计此次透过品牌文化、空间性质等，将一层层元素特性串联组合，带给新的空间以全新的排列方式。由点至面，从大至小都清晰的诉说着一脉相承的空间逻辑性。空间的语言，诉说的情绪，想表达的事物都是末染从一而终在努力做的设计方向。在此次空间创作中，将品牌文化、功能至上、结构突破、艺术气质集于一体，使得空间通过简约纯粹的手法表达，得到更多的自由与释放。 未来Z&BEAR品牌还将持续给市场和消费者带来惊喜，让我们一同期待…… Through the brand culture, space nature, etc., MOOTHAN. design combines layer-by-layer element characteristics in series to bring a new arrangement to the new space. From point to surface, from big to small, it clearly tells the spatial logic of the same line. The language of the space, the emotions that I want to express, and the things I want to express are all the design directions that Ender has worked hard to do from the beginning to the end. In this space creation, the brand culture, function supremacy, structural breakthrough, and artistic temperament are integrated, so that the space can be expressed in a simple and pure way and get more freedom and release. In the future, the Z&BEAR brand will continue to bring surprises to the market and consumers, let us look forward to…

项目信息——

项目名称：张小熊轻医美

设计方：末染设计

项目设计&完成年份：2021.04设计2021.11完成

主创及设计团队：孟飛、末染设计

项目地址：湖北省武汉市

建筑面积：300

摄影版权：RICCI空间摄影

装修主材：水泥板、艺术涂料、不锈钢