七月闲茶常州环球港店

七月，正当夏时。少年人可得闲？七月闲茶是主打中国传统茶饮文化的新生品牌，此案为首家终端，设计团队将传统的东方古典茶文化与现代极简美学的标签提取拼贴，交融于空间内。

July is summer. Are young people free？QI YUE XIAN CHA is a new brand of traditional Chinese tea drinking culture. This case is the first terminal. The design team integrates traditional oriental classical tea culture with modern minimalist aesthetics in space.

▲门店外观，exterior view

“红色”是我们对于中国传统文化的共同记忆，可以是京城大院艳丽的宫墙，可以是尽情挥墨后盖上的朱砂印，它集合了每个朝代的起落，是中国特有的时代性标签。质感及颜色的处理使得本案从设计维度上鲜明了起来，传统颜色与现代材质的碰撞给予了空间内更多的新鲜体验。

“Red” is our common memory of Chinese traditional culture. It can be the gorgeous palace wall of the Beijing Grand Courtyard， or the cinnabar print on the back cover of the painting. It gathers the ups and downs of each dynasty and is a unique epochal label of China. The treatment of texture and color makes the case distinct from the design dimension. The collision between traditional color and modern material gives more fresh experience in space.

▲空间概览，Overview of Space

在传统的餐饮社交空间当中，分散式的座位为人们提供了私密的交流方式，本案颠覆常规，以茶山为灵感打造了一片全新的共同社交空间。土地是万物伊始，也是茶文化的源头，更是一种“群居”生活方式的表达。

In the traditional dining social space， decentralized seats provide people with a private way of communication， which is different from the case of tea mountain as inspiration to create a new common social space. Tu is the beginning of everything， the source of tea culture， and the expression of a “social” lifestyle.

▲品牌展示墙，Brand display wall

▲入口处的梅花隔窗小景，The Plum Blossom Window View at the Entrance

▲阵列的门扇营造出强烈的秩序感，置于小空间内的红色显得更加浓郁。

Array of doors and fans create a strong sense of order， placed in a small space of red appears more intense.

我们想利用一种诙谐轻松的设计语言，将传统茶道年轻化，转换成一种更易被当代青年所接受的方式。

▲用餐空间细部，dining area detailed view

We want to use a humorous and relaxed design language to make the traditional tea ceremony younger and more acceptable to contemporary youth.

▲轴测图，axonometric drawing

▲材料，materials

▲平面图，plan

项目信息——

项目名称：七月闲茶常州环球港店

设计事务所：上海或者设计/OR DESIGN

设计总监：巫国源

项目团队：巫国源 唐子雯 回凌凯 占锦明

项目面积：100㎡

项目地址：常州环球港一楼

施工团队：言润装饰有限公司

完工时间：2019.7